At FMG, our team of highly trained social scientists works to better understand the unique challenges and underlying questions our clients face. Unlike firms that gather data and consider the work done, we realize that data delivery is only the beginning. As your partner, we work with you to understand the findings, suggest solutions, and track future change. We provide actionable, data-driven recommendations that will positively impact your bottom line.

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Designing for Behavioral Change

behavioral change / qualitative research / user experience / featured

A few years ago, I was shopping for a birthday card for a good friend - a fellow psychology nerd, I should add - and after sifting through hundreds (no exaggeration!) of contenders, I finally stumbled across "the one". The front read, "How many psychologists does it take to change a light bulb?" and inside was the classic "…Just the one, but the bulb has to really want to change. Happy Birthday!" I remember chuckling to myself and ending my search there, knowing (or at least hoping) my friend would appreciate my find. Looking back though, a thought occurs to me - good thing she wasn't studying to become a behavioral scientist!

While intrinsic motivation is certainly influential and at the core of many behavior... more