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To change health behavior, tell a story- Lessons from the National Conference on Health Communication, Marketing, and Media

behavioral research / conferences / featured / health research / public health

Last week, our team attended the National Conference on Health Communication, Marketing, and Media in Atlanta. This year’s conference theme was “what’s your story?” and the focus was on learning how to best incorporate stories into health communication. Storytelling is one of the earliest forms of communication, and incorporating it in your marketing can have a powerful influence on behavior change.

NCHCMM

So, what was our story at the conference? I presented on Indirect Marketing and Youth Smoking Intentions as part of the Quantitative Audience Research to Inform Youth-Related Public Health Communication and Policy breakout session, and we were busy as a conference sponsor and exhibitor. Not too busy, of course, to attend some great sessions...

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