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UX and the Future of Personalization

ux / user experience / conferences / eye tracking / cognitive research / featured

Earlier this month, several FMG researchers attended the User Experience DC (UXDC) Conference hosted by the DC Chapter of the User Experience Professionals Association (UXPA).

Fors Marsh Group Presents at UXDC 2017

One of the presentations I attended was John Whalen’s talk titled, "The Future of UX is here: AI and Cognitive Design." In his talk, Dr. Whalen discussed artificial intelligence (AI), machine learning, and augmented cognition, with the fundamental point that as these technologies emerge, user experience research needs to expand on traditional usability testing and design thinking to ensure a user-centered design. One takeaway from the session was that command styles vary widely when users interact with devices... more

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