Organizational Research and Consulting

• Survey Services

Survey research is a data collection technique used to gather structured information from a sample of individuals in order to extrapolate to a larger population (or subpopulation). When carried out properly, organizational surveys allow an organization to gain reliable and valid insights into the attitudes, opinions, beliefs, and knowledge of its customers, employees, and other organizational stakeholders. When poorly constructed, these surveys can misrepresent reality, mislead decision-makers, and engender cynicism from those survey respondents.

FMG takes great care in executing all aspects of the survey process. Our experienced team of survey specialists provides expert consultation on sampling strategies, data collection methods, questionnaire design, interviewing procedures, data management, analytical techniques, and data interpretation necessary to ensure a survey meets an organization's research needs.  

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