Market Research

• Consumer Decision Process

Marketing typically consists of trying to influence consumer behavior. Achieving this end depends upon possessing an accurate understanding of the decision making process underlying that behavior. Decision making consists of the cognitive process of selecting one course of action from many alternatives. Economists, psychologists and market researchers all have theories on this subject, and FMG draws from all of them in tackling the assessment of each consumer decision process.

FMG takes great care in customizing its methodological approach to the unique environments faced by our clients. Our staff of applied social and psychological scientists work with the client to develop a technically sound, timely, and cost-effective way to analyze each decision making process. In addition, our staff takes the additional step to ensure that our clients are proficient users of research and understand how to incorporate it into strategic planning.

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