News

Stay in the loop with company updates and insights from our talented team.

/categories/arlington-dc/

ADWKDC 2015 - Let's Talk About Millennials

advertising research / arlington dc / featured

The other week, I returned to ADWKDC-DC Ad Club's weeklong industry event, culminating with a two-day conference where you learn from the area's best and brightest marketers and communicators. This year was ADWKDC's biggest event yet with three tracks—strategy, media, and creative—and several keynotes sprinkled across the two days. I stuck to the strategy track both days where a major theme across sessions was getting to know your audience to tailoring your messages for them—whether that entails applying concepts of behavioral economics to your communications or understanding how today's plethora of data impacts consumer targeting.

ADWKDC 2015 also marked the first year that Fors Marsh Group spoke at ADWKDC. Our Senior VP of Research, Dr. Brian Griepentrog, joined the panel "What Baby... more

0

Gifting that Matters - Join FMG on Giving Tuesday

current events / arlington dc / featured / in the news
Target Shoppers on Black Friday

Tis the season for creating wish lists, hitting the malls, and overspending. Starting with Black Friday and continuing straight through Cyber Monday, Americans are overwhelmed with ads touting the latest deal, trying to persuade consumers to buy things they never knew they wanted, let alone needed. With so many ‘buying' into this craze and making these shopping days almost as anticipated as the holidays themselves, it's no wonder people start to feel empty inside (despite having their hands full of shopping bags). Are consumers walking away from these bargains feeling more festive and in the holiday spirit? Probably not.

In 2012, Henry Timms, an executive director with the nonprofit... more

0

Looking Back on ADWKDC 2014

featured / advertising research / arlington dc / conferences
It’s been just over one week since ADWKDC wrapped up and I’m still thinking about all of the great panel discussion and presentations I saw. Sarah Evans and I joined a few hundred of the Washington, DC area’s advertisers and marketer’s for the 11th annual event hosted by the DC Ad Club and came back with plenty to share with the office. Just like our time at the National Conference on Health Communication, Marketing, and Media in Atlanta a month ago ( see Sarah’s blog post here), storytelling was a big theme. Here are a few tidbits everyone can apply to storytelling that stuck with us:
  1. Make it personal. &pizza co-founder and President Michael Lastoria... more
0

Usability in the Urban Environment: Street Parking Signs

arlington dc / user experience / usability / blog
How often have you been in a city, as a resident or a visitor, and come across something that seemed so insanely complicated that it boggled your mind? “Why on earth did they do this this way? They should have just [enter brilliant alternative idea here].” Usability in the Urban Environment is designed to be a monthly blog series that seeks to apply basic usability standards to issues that residents and visitors grapple with daily when interacting with an urban environment. First on the agenda: Washington, DC’s parking signs. DC Parking Signs Look at the image to the right and ask yourself if you could answer the following pertinent questions relatively quickly from this signpost: a) Can... more
0

Usability testing your signs and designs: The Washington Nationals logo takes a bow from DC road signs

arlington dc / usability / user experience / blog
While driving the beltway last year, you may have noticed road signs with the Washington Nationals’ Curly W (see photo). On first impression, this seems like a great idea. The symbol would presumably aid in recognition while the highway was congested with hurried fans trying to make that first pitch. However, while the ‘Curly W’ logo blankets the ballpark and Nationals merchandise, it can’t be found on any road signs. So what happened to all those Curly W’s?! Nationals Logo on Road Sign In a Washington Post article from February, Dan Steinberg investigated this and uncovered some interested findings. The D.C. Department of Transportation (DDOT), conducted a survey with ballpark attendees to determine... more
0

Gifting that Matters - Join FMG on Giving Tuesday

current events / arlington dc / featured / in the news
Target Shoppers on Black Friday Tis the season for creating wish lists, hitting the malls, and overspending. Starting with Black Friday and continuing straight through Cyber Monday, Americans are overwhelmed with ads touting the latest deal, trying to persuade consumers to buy things they never knew they wanted, let alone needed. With so many ‘buying' into this craze and making these shopping days almost as anticipated as the holidays themselves, it's no wonder people start to feel empty inside (despite having their hands full of shopping bags). Are consumers walking away from these bargains feeling more festive and in the holiday spirit? Probably not. GivingTuesday In 2012, ... more
0