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Tried and True Innovation: Highlights from NCHCMM 2016

communication / research / conferences / featured / social marketing / public health
Last week several members of the FMG Team traveled to Atlanta, GA for the 10th Annual National Conference on Health Communication, Marketing and Media (NCHCMM). This was the third year that FMG attended the conference, and as in the past, had a chance to walk away with lessons learned and best practices from communicators and scientists.  NCHCMM 10th Anniversary One of my favorite conference sessions featured panel members: Dr. Lenora Johnson, Tony Foleno, Dr. Gary Kreps, and Dr. Heather Cole-Lewis reflecting on the past 10 years and speculating what the next 10 will bring. Most notably, in the last 10 years there’s been a substantial shift in the way we communicate. For instance,... more
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Fear the Cookie Dough

featured / public health / communication / advertising research
Fight Bac | Food Safety As a mom of two kids I am the first to admit that I’ve not only consumed raw cookie dough myself, but also let my children lick the batter off the spoon (cue my guilt and shame as a public health researcher).It is likely that many consumers are aware of the risks for foodborne illness (from the raw eggs) in cookie dough – yet like me continue to eat it. Like many health behaviors, this begs the question "if we know the risks, why do we still do it?" This week’s announcement by the FDA may slow cookie dough consumption (temporarily) but it’s not likely to last. Food... more
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Entertainment Education for Creatively Changing Health Behaviors

featured / communication research / public health / advertising / communication
After seeing the Academy Award-winning movie The Big Short, I completely agree with the praise the film received at the Oscars for distilling complicated economic concepts into terms that regular folks like you and I can understand. The Big Short is just one example of how entertainment media can be successful in educating people—not despite the fact it's entertaining but rather because it's entertaining. Entertainment education is a communication strategy in which theories of communication, education, psychology, and drama are used to create an education and behavior change message for addressing social issues. That message is then woven into an appealing and persuasive media format to reach a specific media audience. Entertainment education has been used in countries around the world to successfully increase understanding... more
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On Socks and Social Marketing - Honoring World AIDS Day

communication / communication research / featured / public health
More than 30 years since the first reported cases of AIDS, what does progress look like? From its origins in fear and death, HIV has become a preventable, treatable, and hope-filled chronic illness. Though there has been significant progress both scientifically and socially, there is clearly much progress to be made – HIV is a leading cause of death by infectious disease, and fear, misperceptions, and stigma are still a very real challenge. Take, for example, the media stir last month when Charlie Sheen revealed on the Today Show that he is HIV-positive. Sheen shared that he decided to make his health status public because recent partners allegedly threatened to disclose his diagnosis, blackmailing him for millions of dollars. His situation – and... more
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