News

Stay in the loop with company updates and insights from our talented team.

/categories/consumer-behavior/

FMG Launches Customer Experience (CX) Division

featured / news / customer experience / consumer behavior / applied cognition / ux
In March, Fors Marsh Group (FMG) launched the Customer Experience (CX) division to address the growing industry demand for improving customer experiences with products, websites, and services. The CX division will offer clients deeper insight into how their customers use their services and will provide clients with solutions to improve the experience and measure their impact. "The Customer Experience division launch stems from the growing consumer-facing client portfolio FMG gained in 2017," explains Kinsey Gimbel, CX Director. "Leveraging FMG’s user experience (UX) and technology capabilities to collect rich data around a product’s usability, CX experts interpret the data to extract meaningful insight and provide actionable intelligence that helps clients ensure their services achieve the intended outcomes." "Over the past two years, FMG has executed a... more
0

Password Guidelines for Real People

blog / behavioral research / consumer behavior / cognitive research / featured
As far as I’m concerned, passwords are a necessary evil: a minor inconvenience standing in the way of something I want to do. Think about the last time you had to create a password. You were probably trying to sign up for a new app, buying something cool, taking an online quiz, or trying out an online service. You may be in the middle of something exciting or just going about your day trying to take care of business, and suddenly, you’re being asked to enter your email address and to create a password. So, you enter in your go-to password (something like NeilD!amond123 or IamB@tm4n) that you created 15 years ago when you signed up for your first AOL account, and you continue on... more
0

Learning About the Big Picture - Tackling Economic Challenges at the Micro Level

featured / economics / consumer behavior / conferences
When I tell people that I have a Ph.D. in economics, I get all kinds of responses. One of my favorites has been, "Oh, home economics?" "Yeah, you look like you'd be an artist or something." That said, one of the most common responses I get is, ‘Why would you want to study something so difficult and boring?" - although they usually try to phrase it more diplomatically. I take that as my cue to launch into some explanation/apology about loving math and how actually economics incorporates lots of interesting ideas and at its core is nothing more than studying how people make choices. And if you happen to love overanalyzing things, perhaps you will agree with me that there is nothing more interesting than... more
0