When a good moderator leads a focus group, it can look effortless. However, building rapport with respondents, managing the flow of the discussion, and probing respondents to get beyond surface-level responses are skills that require both training and experience. That’s why we recommend, whenever possible, having a professional moderator conduct your focus groups. But projects don’t always go according to plan, and you may end up in a situation where you have to moderate, whether you’re ready or not. If you’ve been thrown into the moderating deep end, focusing on these five key things can help your groups go smoothly.
- Be as familiar as possible with the materials and the research goals.
When you’re in the room with your participants, you... more