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Is Direct Mail Dead? Not So, Say Millennials

youth / millennials / elections / voting / generational research / in the news / featured
As a Millennial, I know firsthand how much my generation relies on the digital world as an information source. So when I read that 42% of Millennials prefer political mail over digital forms, I went straight to the source of the statistic to find out more: a white paper recently released by the United States Postal Service (USPS) , which summarizes the results of a survey and series of focus groups concerning Millennials’ attitudes and perceptions about political mail. While there is a plethora of research to support how digitally inclined (or even dependent) Millennials are, the USPS study is unique in that it captures the behaviors of Millennials from a different angle. Results suggest that grabbing the attention of Millennials through digital... more
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The Role of Women in the U.S. Military throughout History

military / military research / generational research / in the news / featured
With the nomination of the first female major-party presidential candidate in the United States, we are reminded about the tremendous progress that has been made in women’s rights and opportunities in our country. The U.S. Military is no exception. Women have played a valuable role in the U. S. Military since its inception. During the American Revolutionary War and the Civil War, women supported military efforts by serving primarily as nurses, seamstresses, or cooks. Some fought alongside the troops while disguised as men while others served as spies. During the two world wars, women served in positions in military intelligence, maintenance and supply, administrative support, and cryptography. In 1942 the Women Army Corps was officially created, opening more than 400 jobs to women. Women in... more
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Kids These Days - Considering Workforce Trends in the Design of Recruiting Strategies

featured / organizational performance / generational research / military research / recruiting
Organizations' future success is facilitated by their ability to generate interest in joining among potential organizational members. As current members retire, turnover, and change positions within the organization, they create vacancies that must be filled with new talent. Social influence, qualification factors, and historic events impact organizational recruitment. Prior research has shown that youth career choices, such as entering military service , are influenced by what they think their friends and family will think; the environment (e.g., unemployment, tuition costs); and whether they can qualify for service. When applicant pools are small or lack qualifications, recruiting becomes a focus. In contrast, selection processes are emphasized when applicant pools are more robust. Although often it seems to be feast or famine and some specialized field regularly... more
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