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Fors Marsh Group Awarded DCPAS Recruitment and Marketing Contract

featured / news / government / market research
The Department of Defense (DoD) awarded a contract to Fors Marsh Group (FMG) to evaluate the knowledge and attitudes high-quality job applicants have toward DoD civilian job opportunities and associated recruitment and marketing efforts. In partnership with the Defense Civilian Personnel Advisory Service (DCPAS), FMG will develop an innovative research plan that will uncover key insights and provide concrete action to attract highly skilled candidates to apply to one of the largest and most diverse workforces in the world. "FMG is proud to be selected by DCPAS to partner on this important work," said Dr. Brian Griepentrog, FMG’s Senior Vice President of Research. "With our experience researching effective employer brands, designing and implementing organizational hiring practices, and developing research-based strategic communication campaigns, we look forward... more
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Update – Respecting Your Participants: Ethical Considerations in Focus Groups

focus group / market research / research design / featured / blog / qualitative
Focus groups, unlike some other forms of research, can feel quite informal. In fact, some of the best groups can look more like a table of friends chatting than a formal data collection effort. However, researchers always need to remember that focus groups (as well as one-on-one interviews and other qualitative methods) are research, and the same ethical requirements apply. If you’re working with a governmental agency or a university, you may need to have your project reviewed by an Institutional Review Board (IRB) or by the federal Office of Management and Budget (OMB). But even when your focus group effort does require these formal reviews, it is still important for researchers to remember their ethical responsibility to their participants. The most fundamental ethical behavior... more
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FMG Jumps Seven Spots on AMA’s Gold Report: Top 50 Research Firms

awards / market research / featured
Fors Marsh Group wins AMA Top 50 Market Research Firms 2017 For the third year in a row, Fors Marsh Group (FMG) earned a notable rank in the American Marketing Association’s (AMA) Gold Report: Top 50 Market Research Firms. The list honors companies that have sustained growth and produced excellent work in the market research sector. Out of 200 companies considered in 2017, FMG ranked 37, jumping seven spots from the company’s 44th rank in 2016. FMG’s revenue increased 54 percent from 2015, becoming one of three companies on the list to achieve over 50 percent year-over-year growth in 2016. "We are honored to be recognized... more
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When is research "debunked"?

featured / in the news / psychology / market research
We rely on scientific research findings to form the basis for a variety of important decisions about issues like how money should be spent, how to keep people safe, and what kinds of foods to eat. Research findings that are widely accepted as true by the public affect decisions we make. A study of how the lay public is confused by news reports on cholesterol and diet provides one example (http://onlinelibrary.wiley.com/doi/10.1111/1467-9566.ep10932547/abstract). When published research findings conflict with each other and there’s no consensus on the truth, the trustworthiness of that research is called into question. Lately, the popular media has summarized a number of debates among academic researchers regarding the trustworthiness of published research. An article on attitudes toward same-sex marriage was retracted by... more
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Fors Marsh Group Recognized in AMA Gold Top 50 Report

featured / market research / news / blog
ARLINGTON, VA – June 24, 2014 – The American Marketing Association (AMA), named Fors Marsh Group LLC (FMG), a DC-area research and consulting firm, as a top 50 market research firm in its 2015 AMA Gold Top 50 Report, formerly the Honomichl Top 50 Report. This is the first time Fors Marsh Group debuts on the list, ranking at #50 overall for revenue out of the 192 U.S.-based, for-profit market research companies considered for the report. AMA Gold “Like many in the marketing research industry, we look forward to reading the Top 50 report each year,” said Dr. Sean Marsh, Partner and CEO of FMG. “We expect to see the biggest... more
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Fors Marsh Group Awarded 5-Year Department of Defense IDIQ Contract

military research / market research / survey research / featured / federal contracting / news
Arlington, Virginia – January 5, 2015 – Fors Marsh Group LLC (FMG), a DC-area research and consulting firm, has been awarded an indefinite delivery, indefinite quantity (IDIQ) contract to provide research and consulting services to the U.S. Defense Human Resources Activity’s Joint Advertising, Market Research & Studies (JAMRS) Program. This 5-year contract went into effect in late December 2014 and has a ceiling of $49.8 million. Under the terms of this contract, Fors Marsh Group will provide a broad range of market research services, from the development of strategic and tactical advertising planning to the design and execution of a wide range of research efforts (surveys, experimental designs, quantitative and qualitative research, advertising evaluations, etc.). “JAMRS’ efforts are critical to the success... more
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Fors Marsh Group Announces Multiple-Year Contracts

featured / market research / news / blog
Arlington, Virginia - December 18, 2014 -Fors Marsh Group LLC (FMG), a DC-area research and consulting firm, has been awarded a number of contracts in both the public and private sectors. As part of these new contracts, FMG will conduct behavioral research, program evaluation, and user experience studies for new and existing clients. New clients include the Department of Health & Human Services (HHS), Assistant Secretary for Planning and Evaluation (ASPE), Pension Benefit Guaranty Corporation (PBGC), Citizens Bank, and and Anthem (formerly known as WellPoint). Recent Federal Contract awards include:
  • Internal Revenue Service (IRS)- Awarded new 5-year blanket purchase agreement (BPA) to conduct experimental economics research on... more
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The Focus Group Road Show - Staying Sane Away From Home

focus group / market research / research design / featured / blog / qualitative
A focus group project doesn’t necessarily involve travel—FMG certainly conducts a lot of focus groups here in our Arlington, VA office, and remote and online methods are being used more and more as the technological options expand. But when the goal of a project is to collect qualitative data from a diverse population of respondents, chances are this involves a moderator packing a suitcase and heading out on the road. Fors Marsh Group Travel Blog Post In the past few years of traveling the country to moderate groups, I've developed a few rules and want to share some tips to ensure your work goes smoothly and that you stay healthy - physically and mentally.

Working on the Road

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Respecting Your Participants - Ethical Considerations in Focus Groups

focus group / market research / research design / featured / blog / qualitative
Focus groups, unlike some other forms of research, can feel quite informal. In fact, some of the best groups can look more like a table of friends chatting than a formal data collection effort. However, researchers always need to remember that focus groups (as well as one-on-one interviews and other qualitative methods) are research, and the same ethical requirements apply. If you’re working with a governmental agency or a university, you may need to have your project reviewed by an Institutional Review Board (IRB) or by the federal Office of Management and Budget (OMB). But even when your focus group effort does require these formal reviews, it is still important for researchers to remember their ethical responsibility to their participants. The most fundamental ethical behavior... more
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Answering a Big Question with a Small Sample: Estimating the Size of the Overseas Citizen Population

client work / market research / military research / research design / voting / blog
The Defense Department’s Federal Voting Assistance Program (FVAP) is charged with ensuring that active duty military and U.S. citizens residing overseas have the opportunity to vote is U.S. elections. While the U.S. government keeps track of the size and location of active duty military, similar information is not available for overseas civilians. In an attempt to address this lack of information about this important population, FVAP tasked FMG with developing estimates of the size of the overseas civilian population by country. In this blog, I will briefly discuss the approach FMG used to develop these estimates as well as the results. It is FMG’s hope that general approach described here can provide guidance to researchers who face similar problems with respect to developing predictive models... more
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Focus Group Best Practices: Dry Run

focus group / market research / research design / featured / blog / qualitative
Getting ready to start a focus group project can be stressful. You probably have a huge list of data you need to collect, and not that many groups to do it in. If a line of questions doesn’t work, or an activity is a flop, you may not have time to make changes. One strategy that can help you make every group as useful as possible is to do a dry run. When we’re getting ready to start a focus group project, we ask people office to act as test participants, bring them together in a room, and use the moderator’s guide to conduct a mock group. This gives us opportunity to test the questions, try out activities, and establish how long things will take.... more
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Is TV Advertising Always a Touchdown?

advertising research / behavioral research / current events / in the news / market research / featured / blog
With the Super Bowl this Sunday, the advertising world is abuzz with predictions on what to expect from the top spenders and advertisers. At least they can count on the fact that TV ads continue to be trusted, and probably will for some time. Newspapers and Magazines are still most trusted forms of advertising, with almost two-thirds (63% and 62%, respectively) of consumers trusting advertisements from those sources. Television is not far behind at 61% (1). TV ads are also cited as very influential, with 68% of consumers indicating that they always or sometimes take action on something after viewing a television ad. And despite the rise of digital ads, TV accounts for the largest amount of advertising dollars spent, with over $63 billion spent... more
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UX Resolutions for 2014: Become a UX 'Champion'

conferences / market research / usability / user experience / blog
I attended UXCampDC on Jan 4, which was a new style of conference for me. There was no pre-planned schedule. I had no idea who I was going to hear speak (or if I would give a presentation) and what I was going to learn about. There was a board with time slots throughout the day, and people who were interested in speaking wrote their name and topic on a post-it note and posted it to a time slot. In the morning and after lunch, each speaker gave a 1-minute pitch about their talk so attendees had a little more information, and then we split up and went to the different talks. Some were planned – people had prepared slides and gave lecture-style talks... more
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Data is Not Inspirational to Everybody: The Importance of Communicating Research Effectively

market research / blog / research design
As market researchers, we love data and numbers. So it is difficult for us to comprehend that not everyone is a numbers person (wait, what?!? Some people don’t like math?). We’re hired for a reason: we have the expertise to conduct quality research and answer tough questions. But part of this job is making sure we answer these tough questions the right way—not just maintaining the proper methodology and rigor, but answering so that our client understands. Therefore, we’ve had to learn to adapt how we communicate our research findings to resonate with clients of varying levels of research understanding. We need to communicate complex ideas data-heavy ideas in a way anyone can understand—clear, visually, not technical-heavy, and not text-heavy. However, it is more than... more
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