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Strategies for Engaging Every Voter

elections / government / military research / current events / featured
I recently wrote an article for the Washington Post about actions that State and local election officials can take to improve public confidence in elections. Voters want information – they want to know what is going on with the administration of elections so that the process is transparent. Council of State Governments Overseas Voting Initiative’s Policy Working Group Today, the Council of State Governments is releasing a report from its Overseas Voting Initiative’s Policy Working Group The report titled, "Overseas Voting: Strategies for Engaging Every Voter," that contains policy recommendations for improving the voting experience for U.S. military voters and citizens living abroad. The recommendations in the... more
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The Role of Women in the U.S. Military throughout History

military / military research / generational research / in the news / featured
With the nomination of the first female major-party presidential candidate in the United States, we are reminded about the tremendous progress that has been made in women’s rights and opportunities in our country. The U.S. Military is no exception. Women have played a valuable role in the U. S. Military since its inception. During the American Revolutionary War and the Civil War, women supported military efforts by serving primarily as nurses, seamstresses, or cooks. Some fought alongside the troops while disguised as men while others served as spies. During the two world wars, women served in positions in military intelligence, maintenance and supply, administrative support, and cryptography. In 1942 the Women Army Corps was officially created, opening more than 400 jobs to women. Women in... more
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Overseas Citizens Can Vote – No Matter Where They Are: Military & Their Families

featured / voting / elections / military research / current events
Armed Forces Voters Week is happening now – June 27-July 5. As communities of friends, supporters or employers of Service members, spread the word about the resources available to make it easy for overseas U.S. citizens and Service members to register and vote. Help make sure their vote is counted! Members of our Armed Forces protect our freedoms and liberties. One of those cherished freedoms is the right to vote – and Service members and their families can exercise that right from wherever they are stationed around the world. Fors Marsh Group has worked with the agencies dealing with military recruiting and retention since its founding, and we’ve studied voting processes and patterns of voting – especially voting by military personnel – for years. We... more
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Keeping the Significance of Memorial Day

featured / military research / current events / in the news
As a kid, it was hard not to look forward to Memorial Day: A day off from school, barbeques, good weather, the community pool opening for the Summer, and did I mention we got the day off from school? As someone who today works closely with the Military, I of course now approach Memorial Day with a stronger sense of somber gratitude for those who died protecting our country’s security and national interests. Because I was long one of them though, I like to withhold judgment on those who might forget the significance of today. However, the researcher in me can’t help but think about why it might be the case that we lose touch with the purpose of Memorial Day. I submit that it... more
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Taking Care of those that Serve and Protect: Military Member Wellbeing

featured / military research / current events / in the news
The month of May recognizes military service members and their families in many ways – including Military Appreciation Month, Military Spouse Appreciation, and of course Memorial Day. Armed Forces Day - May21,2016 One lesser known day, May 21, 2016, marks Armed Forces Day, a time to honor and acknowledge the people of the Armed Forces of the United States. At Fors Marsh Group, this day has particular importance as we’ve always had a longstanding commitment to supporting our troops through close relationships with multiple Department of Defense clients whose missions support troop wellbeing. It’s no surprise to anyone who watched the news that today’s service members must navigate an increasingly complex and constantly evolving environment.... more
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Kids These Days - Considering Workforce Trends in the Design of Recruiting Strategies

featured / organizational performance / generational research / military research / recruiting
Organizations' future success is facilitated by their ability to generate interest in joining among potential organizational members. As current members retire, turnover, and change positions within the organization, they create vacancies that must be filled with new talent. Social influence, qualification factors, and historic events impact organizational recruitment. Prior research has shown that youth career choices, such as entering military service , are influenced by what they think their friends and family will think; the environment (e.g., unemployment, tuition costs); and whether they can qualify for service. When applicant pools are small or lack qualifications, recruiting becomes a focus. In contrast, selection processes are emphasized when applicant pools are more robust. Although often it seems to be feast or famine and some specialized field regularly... more
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Fors Marsh Group Awarded 5-Year Department of Defense IDIQ Contract

military research / market research / survey research / featured / federal contracting / news
Arlington, Virginia – January 5, 2015 – Fors Marsh Group LLC (FMG), a DC-area research and consulting firm, has been awarded an indefinite delivery, indefinite quantity (IDIQ) contract to provide research and consulting services to the U.S. Defense Human Resources Activity’s Joint Advertising, Market Research & Studies (JAMRS) Program. This 5-year contract went into effect in late December 2014 and has a ceiling of $49.8 million. Under the terms of this contract, Fors Marsh Group will provide a broad range of market research services, from the development of strategic and tactical advertising planning to the design and execution of a wide range of research efforts (surveys, experimental designs, quantitative and qualitative research, advertising evaluations, etc.). “JAMRS’ efforts are critical to the success... more
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FMG Heads to 122nd American Psychological Association (APA) Conference in DC

conferences / military research / recruiting
Tomorrow kicks off the start of the 122nd Annual American Psychological Association (APA) Convention in Washington, DC. The conference runs from August 7-10 and offers an ideal opportunity for professionals across fields of psychology to attend over 87 continuing education workshops, connect with colleagues at social hours, discuss projects with poster presenters and learn from panelists at sessions. APA 122nd Conference This year, Fors Marsh Group will be represented by Dr. Jen Gibson, Dr. Sarah Evans, and Ron Vega. If you are attending, make sure to join Jen and Sarah at their paper session entitled: New Perspectives on Military Recruiting and Training, which takes place on Saturday, August 9, at 9am. Ron will present a poster, “Parenting Style... more
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Answering a Big Question with a Small Sample: Estimating the Size of the Overseas Citizen Population

client work / market research / military research / research design / voting / blog
The Defense Department’s Federal Voting Assistance Program (FVAP) is charged with ensuring that active duty military and U.S. citizens residing overseas have the opportunity to vote is U.S. elections. While the U.S. government keeps track of the size and location of active duty military, similar information is not available for overseas civilians. In an attempt to address this lack of information about this important population, FVAP tasked FMG with developing estimates of the size of the overseas civilian population by country. In this blog, I will briefly discuss the approach FMG used to develop these estimates as well as the results. It is FMG’s hope that general approach described here can provide guidance to researchers who face similar problems with respect to developing predictive models... more
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FMG Researchers Publish Research Evaluating the Validity of Key U.S. DoD Personnel Forecasting Measures

behavioral research / military research / survey research / youth / news
Arlington, Virginia – January 21, 2014 –Last week, past and present Fors Marsh Groupers Mike Ford, Jen Gibson, Brian Griepentrog, and Sean Marsh received word that their research entitled ‘Reassessing the Association of Intent to Join the Military and Subsequent Enlistment’ was accepted for publication in the Military Psychology. This is a great accomplishment for our research team and a significant contribution to the research literature. As many of you that follow the Fors Marsh Group blog know, intent to join the military, or propensity, is one of the primary ways the U.S. Department of Defense (DoD) forecasts the military recruiting supply. Although propensity has consistently been found to be the single best predictor of actual enlistment decisions over the past few decades (1),... more
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