News

Stay in the loop with company updates and insights from our talented team.

/categories/public-perception/

Changing Public Perceptions of Excessive Drinking

advertising research / communication research / health communication / public perception / featured
Most people are aware of the dangerous consequences of excessive drinking. However, most people think about excessive drinking like they do about gun ownership: that in a variety of contexts, it’s perfectly safe and normal. Several studies—including our own research—show that most people believe that the acceptability of excessive drinking is determined by the context in which one drinks.1 2 3 If we apply this belief to gun ownership, it makes perfect sense. Where and how you use your gun fully influences whether the use of your gun might be considered "excessive." However, when applied to excessive drinking, the framework begins to fall apart. Most research shows that "situation" or "place" plays a substantial role in shaping individual’s perceptions of whether a drinking behavior should... more
0

Tomorrow is Super Tuesday - do you feel pressure to vote?

featured / voting / elections / public perception / social psychology
The New York Times wrote recently about so called "vote shaming" mailers that had been sent to voters in Iowa and New Hampshire by one of the Republican candidates (or their surrogates). These mailers show the voting record of the individual and their neighbors and inform the recipient that an updated mailing will be sent after the election showing who voted and who did not. The idea is that a person will be motivated to vote to avoid a perception of dereliction of duty by members of their community. Without wading into the politics of the issue - whether a political candidate should send out the exact fliers that have been sent to voters - it is interesting to consider the actual... more
0