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Are You Paying Bots to Take Your Online Survey?

featured / blog / survey research / quality control
 Survey bots, fors marsh group, bots taking surveys

Few fields have been as radically transformed by people’s access to the internet as survey research and consumer insight mining. The web has enabled surveys to be inexpensively developed and distributed to people and to substantially increase the number of respondents participating in survey-based research. Social scientists and market researchers alike can now field surveys across social media platforms, mobile phones, and website panels. Unfortunately, data from internet-based surveys and opt-in panels are increasingly contaminated by fraudulent responses generated by "survey bots."

Bots are simple computer programs that impersonate people by interacting with computer systems, automating tasks, and independently... more
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Top Five Takeaways from AAPOR 2015

featured / survey research / conferences / quality control
Last week I attended the American Association for Public Opinion Research (AAPOR) Annual Conference for the first time. These are my top 5 takeaways:
  1. AAPOR is a strong association and conference. Perhaps this goes without saying but it is not the case with all organizations. AAPOR members are dedicated to their industry and passionate about research. This is also how we approach the field at FMG and it is nice to spend time with like-minded industry colleagues. The amount of work that volunteers have put into making AAPOR a strong association is a testament to the quality of membership. With significant threats to the current practice of survey methodology such as non-response, AAPOR is tackling these issues head on and... more
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