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FMG Moves Up AMA Gold Top 50 List to No. 44; Exceeds 20% Growth in 2015

featured / news / blog / tobacco / risk communication
ARLINGTON, VA, June 21, 2016 – The American Marketing Association (AMA) named Fors Marsh Group, LLC (FMG)—a Washington, DC-area, research and consulting firm—as a top 50 market research firm in the 2016 AMA Gold Top 50 Report. This is the second year FMG made the list. Due to FMG’s 23% growth in 2015, the firm moved up six spots to No. 44. "Since we opened our doors in 2002, our focus has been to be a partner to our clients as they seek to make smart decisions through applied research," said Dr. Sean Marsh, chief executive officer of FMG. "Fifteen years later, our focus hasn’t changed; our growth has been made possible by an exceptionally qualified and passionate staff and loyal clients who understand the... more
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FMG Research Supports Launch of New #RealCostofSmokeless Campaign to Educate Rural Youth on the Dangers of Smokeless Tobacco

featured / news / blog / tobacco / risk communication
ARLINGTON, VA – May 5 2016– At the 8th National Summit on Smokeless and Spit Tobacco, Fors Marsh Group (FMG) was on hand to support the U.S. Food and Drug Administration’s (FDA) expansion of its award-winning “The Real Cost” campaign. The expanded campaign, created by FDA in collaboration with Sensis Agency, will educate rural, white male teenagers about the negative health consequences associated with smokeless tobacco use. For the first time, nationally-televised messages on the dangers of smokeless tobacco use—including nicotine addiction, gum disease, tooth loss, and multiple kinds of cancer—are being highlighted through the placement of advertisements in 35 U.S. markets specifically selected to reach the campaign’s target audience. There is also a targeted digital component of the campaign that will reach youth in... more
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E-cigarettes, Teens and Advertising: A Troubling Combination

featured / blog / tobacco / risk communication
Although Zika has been capturing much of the recent media attention, for those in public health there has been another issue gaining attention and inspiring debate—electronic cigarettes or e-cigarettes. In a nutshell, e-cigarette use has risen while traditional cigarette smoking rates have declined—according to the CDC 12.6% of adults have at least tried an e-cigarette once. Usage increases when you look at current and recent former smokers, which is critical as e-cigarettes have been marketing as both a smoking cessation tool and a healthier alternative to conventional cigarettes. We’ve been keeping an eye on the impact the rise in e-cigarettes has and the implications for tobacco use initiation prevention and cessation, particularly for youth. Though the use of conventional cigarettes among youth has been... more
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Spreading the Word… Not the Zika Virus- Tips from Health and Risk Communicators

featured / communication research / public health / risk communication
If you've seen the news lately (or Twitter for that matter) you've probably heard about what the World Health Organization (WHO) is calling a public health emergency - a mosquito-borne illness called the Zika virus. According to the Centers for Disease Control and Prevention (CDC), Zika virus was first discovered in 1947 and until recently, outbreaks have mostly occurred in Africa, Southeast Asia and the Pacific Islands. However, a recent "explosion" of infections in parts of Latin America - as well as a reported linkage between the virus and a severe birth defect known as microcephaly - has caught the attention of the world. On Monday, the Director-General of the WHO urged the... more
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