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Top Five Takeaways from AAPOR 2015

featured / survey research / conferences / quality control
Last week I attended the American Association for Public Opinion Research (AAPOR) Annual Conference for the first time. These are my top 5 takeaways:
  1. AAPOR is a strong association and conference. Perhaps this goes without saying but it is not the case with all organizations. AAPOR members are dedicated to their industry and passionate about research. This is also how we approach the field at FMG and it is nice to spend time with like-minded industry colleagues. The amount of work that volunteers have put into making AAPOR a strong association is a testament to the quality of membership. With significant threats to the current practice of survey methodology such as non-response, AAPOR is tackling these issues head on and... more
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Frequent Survey Responders on Online Panels

featured / survey research / blog
FMG regularly conducts online surveys as a means of data collection. We recognize that like all survey modes, online surveys have their limitations, in many cases due to how the online panel provider procures its sample of respondents. Online survey One potential problem is that online panel members differ in their propensities to participate in surveys: some respondents take numerous surveys every week or month, while others take few or none. This phenomenon of "frequent survey responders" (Coen, Lorch, & Piekarski, 2005) concerns survey methodologists because the act of taking numerous surveys may have an impact on the way respondents answer the survey questions. Along these lines, the survey research community has voiced two concerns about respondents who... more
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Fors Marsh Group Awarded 5-Year Department of Defense IDIQ Contract

military research / market research / survey research / featured / federal contracting / news
Arlington, Virginia – January 5, 2015 – Fors Marsh Group LLC (FMG), a DC-area research and consulting firm, has been awarded an indefinite delivery, indefinite quantity (IDIQ) contract to provide research and consulting services to the U.S. Defense Human Resources Activity’s Joint Advertising, Market Research & Studies (JAMRS) Program. This 5-year contract went into effect in late December 2014 and has a ceiling of $49.8 million. Under the terms of this contract, Fors Marsh Group will provide a broad range of market research services, from the development of strategic and tactical advertising planning to the design and execution of a wide range of research efforts (surveys, experimental designs, quantitative and qualitative research, advertising evaluations, etc.). “JAMRS’ efforts are critical to the success... more
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How To Make Your Data Get Along – Data Harmonization

featured / survey research / quantitative / blog
A good researcher seeks multiple sources of data to answer a research question. These data may be results from clinical trials, financial transactions, or even survey data. Often, these do not all stem from a single source, and possess small or large differences in research methods. How does one make sense of these disparate pieces of information and bring them together for better research? In an effort to integrate disparate data and provide better analyses, researchers often rely on a process called data harmonization. What is data harmonization and why is it important?

Data harmonization is the process by which data from heterogeneous sources are combined into a unified, cohesive data product. It is inherently a research activity and success depends on an understanding of... more

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FMG Researchers Publish Research Evaluating the Validity of Key U.S. DoD Personnel Forecasting Measures

behavioral research / military research / survey research / youth / news
Arlington, Virginia – January 21, 2014 –Last week, past and present Fors Marsh Groupers Mike Ford, Jen Gibson, Brian Griepentrog, and Sean Marsh received word that their research entitled ‘Reassessing the Association of Intent to Join the Military and Subsequent Enlistment’ was accepted for publication in the Military Psychology. This is a great accomplishment for our research team and a significant contribution to the research literature. As many of you that follow the Fors Marsh Group blog know, intent to join the military, or propensity, is one of the primary ways the U.S. Department of Defense (DoD) forecasts the military recruiting supply. Although propensity has consistently been found to be the single best predictor of actual enlistment decisions over the past few decades (1),... more
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