Why Invest in Quality Research?
Many organizations understand the important role research plays in contributing to their bottom line. Conducting focus groups prior to the launch of a new advertising campaign or the release of a new product is mandatory in many industries, and soliciting input from actual consumers on an ongoing basis is taken as a matter of course.
While it is true that research efforts can ultimately save organizations significant time and resource investment by providing critical insight into their given market, poor research methods and the desire for a fast turnaround often lead to results that cause more problems than profit.
If the appropriate level of preparation is not taken and well-established research methods are not employed, the resulting data may not provide any valuable insight into the market and, at worst, may provide a faulty... More »