Fors Marsh Group Wins Department of Defense IDIQ
August 2010
Fors Marsh Group was recently awarded an indefinite delivery/indefinite quantity (ID/IQ) contract to provide research and consulting services to the U.S. Defense Human Resource Activity’s Joint Advertising, Market Research & Studies (JAMRS) Program. The multiyear contract has a ceiling of $10 million.
Under this contract, Fors Marsh Group will provide a broad range of market research services from development of strategic and tactical advertising strategy through the design and execution of a wide range of research efforts (surveys, experimental designs, quantitative and qualitative research, advertising evaluations, etc.).
Fors Marsh Group has partnered with JAMRS since 2002 to provide valuable resources to all branches of the Military and agencies of the Department of Defense (DoD). This contract continues the relationship aimed at broadening people’s understanding of military service as a career option and increasing the effectiveness of all Services’ recruiting and retention efforts.
For more information on JAMRS, please visit www.JAMRS.org.
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