News Releases

FMG Staff Explore Social Media, Recruitment, and Survey Response at 2012 AAPOR Conference

FMG Staff Explore Social Media, Recruitment, and Survey Response at 2012 AAPOR Conference

April 2012

FMG is a gold sponsor of and will exhibit and present at the 67^th Annual American Association for Public Opinion Research (AAPOR) Conference. This year's theme is “Evaluating New Frontiers in Public Opinion and Social Research,” and the event will be held May 17-20, 2012, in Orlando, Florida.

The AAPOR conference features cutting-edge educational sessions, in-depth short courses, informal access to leaders in the field, and an informative exhibit hall with representatives from key service and product providers.

Posters
-A Typology and Review of Web Evaluation Strategies.
Presenters: Bryan Wiggins, Jennifer Romano Bergstrom, and Scott Turner

-Effects of Technical Difficulties on Item Nonresponse and Response Favorability in a Mixed-Mode Survey.
Presenter: Jennifer Lee Gibson

-Putting the “Social” in Exploring the Social Media Frontier: Collaborating to Investigate Social Media’s Past, Present, and Future.
Presenters: Jennifer Romano Bergstrom, Caitlin Krulikowski, Sarah Evans, Megan Fischer, Sean Marsh, and Shawn Bergman.

Papers
-Are You Sure You Didn’t See Our Ad? Factors Affecting Recall Inconsistencies in an Advertising Tracking Study.
Presenters: Lindsey Brewer, Ashton Jacobe, and Scott Turner

-What Is That Thing? Knowledge and Usage of Quick Response Codes.
Presenters: Jonathan Mendelson, Matt Lackey, and Scott Turner

-Age Effects on Measurement Error and Data Quality in Surveys.
Presenters: Jonathan Mendelson, Fahima Vakalia, Jennifer Romano Bergstrom, and Scott Turner

-Reaching Medical Professionals: A Review of the Methodology for a Mail Survey of Physicians and Residents.
Presenters: Kinsey Gimbel and Fahima Vakalia

For more information, please visit the AAPOR Conference page at AAPOR 2012 Conference.

ABOUT FORS MARSH GROUP
Headquartered in Arlington, Va., Fors Marsh Group LLC is a certified small business dedicated to providing research support and strategy consulting for improved organizational decision making. Fors Marsh Group supports several government agencies including Defense Human Resources Activity (DHRA), Federal Voting Assistance Program (FVAP), Internal Revenue Service (IRS), Food and Drug Administration (FDA), General Services Administration (GSA), and the Department of Veterans Affairs (VA). For more information, please visit www.forsmarshgroup.com.

Contact: Megan Fischer at 630.222.4339 or mfischer@forsmarshgroup.com.

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