News Releases
Fors Marsh Group Explores the Impact of Incentives on Data Quality and Survey Participation at AAPOR
April 2011
Fors Marsh Group staff will present papers that investigate the use of prepaid cash and promised incentives on data quality and survey participation at the American Association for Public Opinion Research (AAPOR) 66th Annual Conference, which runs May 12 through 15 in Phoenix.
During the conference, Fors Marsh Group experts will participate in roundtable discussions in addition to presenting on the following subjects:
Exploring the Impact of Prepaid Cash Incentives on Multiple Indicators of Data Quality
Friday, May 13, at 8 a.m.
Presenters: Rebecca L. Medway and Roger Tourangeau from the University of Maryland, and Luciano Viera, Jr., Scott R. Turner, and Sean M. Marsh from Fors Marsh Group.
Abstract: As survey response rates continue to decline, incentives are increasingly used as a way to motivate sample members to respond. Using data from incentive experiments that were included in two recent surveys, this presentation will discuss the effect of prepaid cash incentives on these additional indicators of data quality.
Combining Prepaid and Promised Incentives: Impact on Survey Quality in a Mail Survey of Young Adults
Sunday, May 15, at 8:30 a.m.
Presenters: Luciano Viera, Jr., Scott R. Turner, and Sean M. Marsh from Fors Marsh Group.
Abstract: This paper presents the results of an experiment designed to test the impact of offering a promised monetary incentive in addition to an up-front $2 prepaid incentive on the survey quality of a national mail survey tracking the future career plans of young adults. Specific measures of survey quality included survey response rates vs. costs, respondent profiles, and key metrics.Implications for existing survey practice and directions for future research will be discussed.
The 2011 AAPOR Conference will be held May 12 through 15 at the Arizona Grand Resort. For additional conference information, please visit the AAPOR website.
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