Publications
Our viewpoints and research findings are presented at conferences and appear in numerous publications throughout the year.
Selected publications and presentations are available for download available in Adobe's Acrobat Reader PDF format. To inquire about other publications and/or presentations, please email publications@forsmarshgroup.com with questions.
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Conducting Iterative Usability Testing on a Web Site: Challenges and Benefits. Journal of Usability Studies. (November 2011). Romano Bergstrom, J., Olmsted-Hawala, E., Chen, J., and Murphy, E. Download Journal of Usability Studies PDF.
Mail as an Alternative to Random-Digit Dial in a Survey of Young Adults. Survey Practice (February 2011). Viera, L., Medway, R., Turner, S., & Marsh, S. (2011). http://surveypractice.org/2011/02/14/mail-rdd-young-adults/
An examination of panel conditioning in advertising tracking study with cross-sectional design. Paper presented at the 65th Annual Conference of the American Association for Public Opinion Research, Chicago, IL. Anderson, A., Marsh, K.A., Turner, S.R., & Marsh, S.M. (2010).
Offering a web option in a mail survey of young adults: Impact on survey quality. Paper presented at the 65th Annual Conference of the American Association for Public Opinion Research, Chicago, IL. Turner, S.R., Viera, L. & Marsh, S.M. (2010)
Job Demands-Resources Interactions in Predicting Burnout and Performance. Paper presented at the 24th Annual Conference for the Society for Industrial and Organizational Psychology, New Orleans, LA. Gibson, J.L., Marsh, K.A., Vakalia, F.Z., & Turner, S.R. (2009).
Today’s Minorities, Tomorrow’s Majority: The Values & Attitudes of the Rising Black and Hispanic Workforce. Symposium submitted for presentation at the 2009 Southern Management Association Conference, Asheville, NC. Poling, T. L. & Griepentrog, B. (2009).
June 2009 Youth Poll Mail Study Overview Report. (JAMRS Report No. 2009-15). Arlington, VA: Defense Human Resource Activity. Carvalho, R, Turner, S.R., Marsh, S.M., Zucker, A. & Boehmer, M. (2009). http://jamrs.org/reports/Youth_Poll_17.pdf
Structure of O*NET generalized work activity, work context, and skill ratings. (JAMRS Report No. 2008-xxxx) Arlington, VA: Joint Advertising Market Research and Studies. Ford, M.T., Wiggins, B, & Griepentrog, B.K. (2009).
List-Assisted Mail as an Alternative to Random Digit Dial in a Survey of the Young Adult Population.Paper presented at the 64th Annual Conference of the American Association for Public Opinion Research, Hollywood, FL. Medway, R.L., Viera, L., Turner, S.R., & Marsh, S.M. (2009).
MyFuture.com focus group findings. Arlington, VA: Defense Human Resource Activity. Wiggins, B., Kenney, H.A., Griepentrog, B.K., & Gibson, J.L. (2009).
Minority Officer Study Archival Component: Research and Data Analysis Plan.(JAMRS White Paper 2009). Arlington, VA: Defense Human Resource Activity. Poling, T. L., Helland, K., Griepentrog, B., & Marsh, S. (2009).
The theory of planned behavior and military propensity: A configural approach.Paper presented at the 24th annual conference of the Society for Industrial-Organizational Psychology (SIOP). New Orleans, LA. Poling, T. L., Helland, K. A., Griepentrog, B. (2009).
2008 Recruiter Quality of Life Survey Overview Report.(JAMRS Report No. 2008-003). Arlington, VA: Defense Human Resource Activity. Gibson, J., Vakalia F.Z., Turner, S., Marsh, K.A., Zucker, A., & Boehmer, M. (2009).
The Strength and Variability of the Military Propensity-Enlistment Relationship: Evidence from 1995–2003. (JAMRS Report No. 2009-005) Arlington, VA: Joint Advertising Market Research and Studies. Ford, M., Griepentrog, B., Helland, K., & Marsh, S. (2009).
Data mining in organizational research: A career decision-making illustration. Paper presented at the 23rd Annual Conference for Industrial and Organizational Psychology, San Francisco, CA. Wiggins, B., Gibson, J., Griepentrog, B., & Marsh, S. (2008).
Market Research: A Boston Case Study. Invited address presented at the Department of Defense Joint Advertising and Market Research Studies Consortium, San Diego, CA. Griepentrog, B. (2008).
December 2008 Youth Poll Mail Study Overview Report. (JAMRS Report No. 2009-09). Arlington, VA: Defense Human Resource Activity. Carvalho, R, Turner, S.R., Marsh, S.M., Yanosky, T, Zucker, A. & Boehmer, M. (2008). http://jamrs.org/reports/Youth_Poll_16.pdf
June 2008 Youth Poll Mail Study Overview Report. (JAMRS Report No. 2008-02). Arlington, VA: Defense Human Resource Activity. Carvalho, R, Turner, S.R., Marsh, S.M., Yanosky, T, Zucker, A. & Boehmer, M. (2008). http://jamrs.org/reports/Youth_Poll_15.pdf
Narcissism in organizations: A multisource appraisal reflects different perspectives. Human Performance, 21, 254-276. Blair, C.A., Hoffman, B.J., & Helland, K.R. (2008).
December 2007 Youth Poll Mail Study Overview Report. Arlington, VA: Defense Human Resource Activity. Bergman, S.M., Carvalho, R, Turner, S.R., Marsh, S.M., Yanosky, T, Zucker, A. & Boehmer, M. (2008). http://jamrs.org/reports/Youth_Poll_14.pdf
Parental Influence on Youth Propensity to Join the Military. PDF. Journal of Vocational Behavior, 70(3), 525-541. Gibson, J.L, Griepentrog, B.K., & Marsh, S.M. (2007).
June 2007 Youth Poll Mail Study Overview Report. (JAMRS Report No. 2007-001). Arlington, VA: Defense Human Resource Activity. Bergman, S.M., Medway, R.L., Carvalho, R, Turner, S.R., Marsh, S.M., Yanosky, T, Zucker, A. & Boehmer, M. (2007). http://jamrs.org/reports/Youth_Poll_13.pdf
Fit Happens: Exploring Person-Environment Fit During the Employment Life Cycle. Paper presented at the 22nd Annual Conference of the Society of Industrial and Organizational Psychology, New York, NY. Bergman, S. M., Viera, L., Griepentrog, B. G. & Marsh, S. M. (2007).
Fit perceptions and job choice: The role of conception and content of fit. Symposium paper presented at the 22nd Annual Conference for the Society for Industrial and Organizational Psychology, New York, NY. Bergman, S.M., Viera, Jr., L., Griepentrog, B.K. & Marsh, S.M. (2007).
Psychological contract breach and retaliation: An investigation of how assignment of blame affects military recruiters’ reactions to breach.Paper presented at the 21st Annual Conference for the Society for Industrial and Organizational Psychology, Dallas, TX. Marsh, K.A., Cortina, J.M. & Tetrick, L.E. (2006).
The Importance of Three Types of Knowledge to Organizational Attraction toward the Military. Paper to be presented at the 21st Annual Conference for Industrial and Organizational Psychology, Dallas, TX. Wiggins, B., Marsh, K., Marsh, S., Bergman, S., & Viera, L. (2006).
Being a Military Recruiter: Challenges and Obstacles to Engaging the Youth Market. On the Front Line at Home: Helping Military Recruiters Cope. Paper presented at the 21st Annual Conference of the Society for Industrial and Organizational Psychology, Dallas, TX. Griepentrog, B. (2006).
The effects of fairness perceptions on strain in military recruiters. Symposium paper presented at the 21st Annual Conference of the Society for Industrial and Organizational Psychology, Dallas, TX. Robbins, J.M., Botsford, W., Tetrick, L.E., Marsh, K.A., Viera, Jr., L. & Zucker, A.B. (2006).
Psychological Contract Breach by Whom? An Investigation of How Assignment of Blame Affects Employees Reactions to Breach. Dissertation Abstracts International. Marsh, K.A. (2005).
Measuring military knowledge and examining its relationship with influencer recommendations (JAMRS Report No. 2005-06). Arlington, VA: Defense Human Resource Activity. Wiggins, B., Marsh, S., Viera, L., & Marsh, K. (2005).
Department of Defense Influencer Poll Wave 4 - June 2004. (JAMRS Report No. 2005-005), Department of Defense. Fors, J., Emanuel, S., Viera, Jr., L., Marsh, S.M., & Boehmer, M. (2005). http://jamrs.org/reports/Influencer_Poll_4.pdf
Military knowledge study: Measuring military knowledge and examining its relationship with youth propensity. (JAMRS Report No. 2005-002). Department of Defense. Wiggins, B.K., Marsh, K.A., Viera, Jr., L. Marsh, S.M., & Boehmer, M. (2005). http://jamrs.org/reports/Knowledge_Study_Youth_Report.pdf
Fast & Frugal Models of Decision Making with Continuous Data. Proceedings of the 2005 Cognitive Science Society, Stresa, Italy. Campbell, G. E., Bolton, A. E., Griepentrog, B., Dorsey, D. (2005).
Estimating military supply: Reviewing the prevalence of disqualifying conditions in the youth population. Paper presented at thethe Joint Marketing and Advertising Conference, Arlington, VA. Fors, J. (2004).
Harris Interactive Tryout Reveals Online Panels Inadequate for JAMRS Survey Research Purposes. (JAMRS Technical Paper). Arlington, VA: Joint Advertising, Market Research and Studies. (2004).
Understanding what can’t be changed: A historical look at the environmental and economic factors affecting military recruiting. Paper presented at the Joint Marketing and Advertising Conference, Arlington, VA. Fors, J. (2004).
Stronger Alliances between the Military and High School Educators: From the Educators Perspective(JAMRS Report 2004-06). Arlington, VA. Defense Human Resource Activity. Marsh, K.M., Emmanuel, S., Bader, P., Marsh, S.M. & Boehmer, M. (2004). http://jamrs.org/reports/educator_study.pdf
Effective competency modeling: Matching the description of work to organizational purpose. Paper presented at the IPMAAC Conference on Personnel Assessment, Baltimore, MD. Carptenter, T.D. & Marsh, K.A. (2003).
Emerging technologies in military market research: Defense Market Executive Notes. Paper presented at the 10th Annual Joint Marketing and Advertising Conference, Millington, TN. Marsh, S. M. (2002).
Understanding youth attitudes and values toward the military: 2001 findings.Paper presented at the 10th Annual Joint Marketing and Advertising Conference, Millington, TN. Marsh, S. M. (2002).
Stressors and strain: An examination of the moderating effect of person-environment climate fit. Paper presented at the 61st Annual Meeting of the Academy of Management, Washington DC. Griepentrog, B., & Marsh, S. M. (2001).
Recruiting from the recruiter’s perspective: The buffering effects of volition.Poster presented at the 16th Annual Conference of the Society of Industrial and Organizational Psychology, San Diego, CA. Marsh, S. M. & Incalcaterra, K. A. & Zucker, A. B. (2001).
New learning organization technologies: Market research survey databank. Paper presented at the 9th Annual Joint Marketing and Advertising Conference, New Orleans, LA. Marsh, S. M. (2001).