GSA Schedule

GSA Federal Supply Schedule: Advertising and Integrated
Marketing Solutions (AIMS): GS-23F-0242R; SIN 541-4A.

Fors Marsh Group is a preapproved, federally qualified GSA vendor, which means we can offer specialized services to the U.S. government at pre-established prices. Under this vehicle, Fors Marsh Group provides Market Research and Analysis Services including but not limited to:

• Customized strategic marketing plan
• Branding initiatives
• Public Relations / awareness of products, services, and issues
• Target market identification and analysis
• Establishing measurable marketing objectives
• Determining market trends and conditions
• Identifying and implementing appropriate strategies
• Conducting focus groups
• Preparing/distributing surveys
• Results compilation 

GSA MOBIS Contract

U.S. General Services Administration (GSA) Mission Oriented Business Integrated Services (MOBIS) 874-3 contract. GS-10F-0067X.

Under this contract, Fors Marsh Group is positioned to provide survey research and consulting services to support a government agency’s business functions. The following types of services are included in the scope of this MOBIS award:

• Survey planning, design, and development
• Pretest/pilot surveying
• Assessing reliability and validity of data
• Conducting/administering surveys
• Analyses of quantitative and qualitative survey data
• Production of reports related to the survey
• Briefings of results to stakeholders

Department of Defense (DoD) JAMRS IDIQ

Defense Human Resource Activity (DHRA), Joint Advertising, Market Research
and Studies (JAMRS): Market Research Services: M67004-10-D-0009.

Under this contract, Fors Marsh Group provides a broad range of market research services from development of strategic and tactical advertising strategy through the design and execution of a wide range of research efforts (surveys, experimental designs, qualitative research, advertising evaluations, etc.).

• Conduct longitudinal and trend analysis of quantitative private sector, government, and other data to obtain comparable estimates across demographic and other categories.
• Provide counsel and related expert services to assist in the development and implementation of communication strategy.
• Develop research hypotheses, outcome variables, statistical models, and reporting standards.
• Provide guidance and advice on efforts to improve understanding of recruiting and other military manpower issues.
• Provide project management, including annual research recommendations, obtaining Institutional Review Boards (IRB) and Office of Management and Budget (OMB) approval, and producing research materials through Government Printing Office (GPO).
• Direct the research design, data processing, and results presentation of online, mail, or telephone surveys. This includes the development of survey questionnaires and sampling and weighting methodologies.
• Provide market research and policy analyses including a comprehensive focus on subgroups (e.g., racial/ethnic groups, gender, etc.) and implement appropriate statistical modeling approaches. Provide analyses relating to key drivers of youth and influencer attitudes, behaviors, and decision processes.
• Perform market segmentation based on the characteristics of households such as socioeconomic status, life stage, and location in order to assist in developing marketing strategies and identify potential new markets.
• Conduct advertising evaluation and performance tracking, gathering daily advertising performance data on: imagery, general brand awareness, advertising awareness (by medium), perceptions, interest, likelihood to recommend, media usage, etc.
• Conduct program evaluations.
• Design and execute custom quantitative research, including meta-analyses, data mining, data modeling, trend tracking and analysis, experimental designs, and tests of marketing initiatives.
• Design and execute custom qualitative research, including focus groups, in-person interviews, and copy testing.
• Provide database management including administration of large databases.
• Develop and deliver training.

Internal Revenue Service (IRS) Blanket Purchase Agreement

Internal Revenue Service (IRS): Measuring and Improving Customer Satisfaction:
TIRNO-10-Z-00011.

The primary focus of the contract is to design methods and tools to collect, analyze, and report measurements of customer satisfaction. The contract scope also includes a broad range of related research and consulting services including methodological research, market testing, predictive modeling, goal-setting, communication strategy, and training.

For more information, contact Ben Garthwaite, Director of Business Development, at bgarthwaite@forsmarshgroup.com or 571.312.9880