Arlington, Virginia – January 5, 2015 – Fors Marsh Group LLC (FMG), a DC-area research and consulting firm, has been awarded an indefinite delivery, indefinite quantity (IDIQ) contract to provide research and consulting services to the U.S. Defense Human Resources Activity’s Joint Advertising, Market Research & Studies (JAMRS) Program.
This 5-year contract went into effect in late December 2014 and has a ceiling of $49.8 million. Under the terms of this contract, Fors Marsh Group will provide a broad range of market research services, from the development of strategic and tactical advertising planning to the design and execution of a wide range of research efforts (surveys, experimental designs, quantitative and qualitative research, advertising evaluations, etc.).
“JAMRS’ efforts are critical to the success of sustaining an All-Volunteer Force and we are proud to provide the research necessary to ensure efficiency in recruiting efforts,” said Ben Garthwaite, senior vice president. “The FMG team has years of experience studying the challenges each Service faces and we look forward to assisting JAMRS as their research partner for the next five years.”
Since 2002, Fors Marsh Group has conducted research for the JAMRS program and provided a wide range of research services including execution and oversight of a broad spectrum of marketing and recruiting research, complex data analyses, counsel on communication strategies, market segmentation, and large-scale survey design and administration.
About Fors Marsh Group Headquartered in Arlington, Va., Fors Marsh Group is a certified small business dedicated to providing research support and strategy consulting for improved organizational decision making. Fors Marsh Group supports Government agencies including Defense Human Resources Activity, Federal Voting Assistance Program, Internal Revenue Service, Food and Drug Administration, General Services Administration, Consumer Financial Protection Bureau, Department of Agriculture, National Institute of Standards and Technology, and the Department of Veterans Affairs. For more information, please visit forsmarshgroup.com.