Bob Bachle is a digital strategy professional with expertise in helping health care organizations and brands leverage digital platforms and media to communicate effectively with their audiences and stakeholders. His experience spans digital marketing (search engines, social media, and CRM), content strategy and content management systems, digital performance analytics, and digital marketing operations. Currently, he is the senior digital strategy manager at Fors Marsh Group (FMG), where he supports FMG’s capabilities in health communications marketing and outreach.
Before joining FMG, Bob led digital strategy and marketing programs at BBDO HealthWork, where his work included designing digital education and compliance programs to help diabetics and rheumatoid arthritis patients manage their symptoms. Earlier roles included building a digital marketing team at Wunderman Thompson Health, helping health care clients build clinical integration programs as a senior consultant at EPAM Systems, and planning digital media campaigns at Razorfish.
A regular blogger on digital media trends, Bob enjoys teaching a digital marketing bootcamp at George Washington University.
Bob received an A.B. in History from Washington University in St. Louis.