Caitlin Moynihan is a senior researcher with a background in advertising and marketing research. Since joining Fors Marsh Group in 2009, she has worked on a number of projects focusing on behavior change and decision making in the youth market with both quantitative and qualitative components. Caitlin has overseen and been involved in several multi-stage projects for clients including the Department of Defense, Food & Drug Administration, and DC Department of Health in addition to several partner advertising agencies. Her current focus is research in support of the entire strategic messaging process from formative research through concept and creative testing to evaluation.
Caitlin's research on young adults' usage, habits, and attitudes toward social media has been presented at national and international conferences, including ESOMAR, the American Association for Public Opinion Research, and the Society for Industrial & Organizational Psychology and will be published in a forthcoming issue of the peer reviewed journal Computers in Human Behavior.
Caitlin received her Master of Public Health in Public Health Communication and Marketing at George Washington University's Milken Institute. She graduated from George Washington University with a degree in International Affairs concentrating in International Economics and Contemporary Societies and Cultures.She also has a minor in Business Administration.