Caitlin Moynihan is an experienced communication researcher focused on distilling insights to drive organizational and behavior change campaigns and branding efforts. As Director of Military Communication Research, Caitlin oversees the implementation of qualitative and quantitative methods to develop impactful messaging that influences human behavior and decision-making in collaboration with creative teams. Her client portfolio spans the entire strategic messaging process from formative research through concept and creative testing to evaluation. Additionally, she is well-versed across a variety of audiences, including youth and teens, parental influencers, young adults, and healthcare professionals.
Since joining Fors Marsh Group in 2009, Caitlin has overseen and been involved in several multi-stage projects for clients including the Department of Defense, Food & Drug Administration, Centers for Disease Control and Prevention, and the Department of Homeland Security in addition to several partner advertising agencies.
Caitlin received her Master of Public Health in Public Health Communication and Marketing at George Washington University's (GWU) Milken Institute and her B.A. from GWU in International Affairs concentrating in Contemporary Societies and Cultures.