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Elizabeth Goodman

Director, COVID-19 Communications

Elizabeth Goodman is a health communication professional with more than 20 years of experience working across sectors. She has overseen large-scale, multifaceted health communication campaigns and has orchestrated efforts across multiple firms and consultants. Her career has been dedicated to promoting causes and issues that advance social change and improve people’s lives. Ms. Goodman has worked on timely public health issues, including antibiotic resistance and sepsis, prescription opioid overdose, tobacco control and prevention, HIV/AIDS prevention in developing countries, underage drinking prevention, and reversing the childhood obesity epidemic in the United States.

She is the Director of COVID-19 Communications at Fors Marsh Group, where she is also the Deputy Project Director for the U.S. Department of Health and Human Services’ We Can Do This campaign to slow the spread of COVID-19 and to motivate all Americans to get vaccinated. Before joining FMG, Ms. Goodman provided communication counsel and support for a  range of clients, including the Centers for Disease Control and Prevention’s (CDC) Office on Smoking and Health, the CDC’s Division of Overdose Prevention’s Rx Awareness campaign, the CDC’s Division of Healthcare Quality Promotion’s Get Ahead of Sepsis and Be Antibiotics Aware campaigns, the U.S. Consumer Product Safety Commission’s (CPSC) Anchor It! campaign, the Substance Abuse and Mental Health Services Administration’s (SAMHSA) Underage Drinking Prevention Education Initiatives (UADPEI) and the Food and Drug Administration’s (FDA) Center for Tobacco Products.  She earned a Master of Science in Foreign Service from Georgetown University and Bachelor of Arts degrees in Public Relations and International Politics from Pennsylvania State University. 

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