Leah Hoffman, the Director of Health Communication Research at Fors Marsh Group (FMG), is a public health professional with over 15 years of experience implementing Research, Monitoring, Evaluation, and Learning (RMEL), social marketing, and health communications projects. She translates research findings into concrete, actionable points for implementation using her background leading implementation and skills in quantitative and qualitative study design and analysis; data collection; the design and improvement of management information systems (MIS) to enable better reporting and analysis; impact, outcome, and process evaluations; and leading innovations which leverage social media and mobile technology to better support research goals. Before joining FMG, Leah worked for the Food and Drug Administration, leading research to inform the development of and evaluate tobacco public education campaigns among young (sexual, gender, and ethno-racial) minority populations in support of FDA’s mission to reduce the burden of tobacco-use related death and disease.
Leah has an MPH from the Yale School of Public Health and has led national and multi-country social marketing and behavior change communications projects in a vast array of health areas including HIV/STI prevention and most at-risk and bridging populations; sexual and reproductive health; drug demand reduction and harm reduction; gender based violence; water, sanitation, and hygiene (WASH); and healthcare services uptake. She serves as part of the Global Fund’s Technical Review Panel Membership Pool for her HIV prevention and behavior change communications expertise.
In her role at FMG, she oversees behavior change communications and social marketing research and strategy; leading and mentoring a dynamic team of researchers with experience in a wide range of disciplines.