As a Subject Matter Expert in COVID-19, tobacco regulatory research, campaign evaluation, qualitative and quantitative communications research, health equity research, marketing analytics, social listening research, social marketing, public health interventions, and health communications at Fors Marsh Group (FMG), Leah Hoffman is responsible for developing and leading implementation of innovative communications research, and translating research findings with an intersectional lens into concrete, actionable points for implementation. She leads teams pioneering novel approaches to implement social listening research and evaluation of campaigns with large digital and social components. Leah has extensive experience in social marketing and behavior change communications projects in a vast array of health areas in the U.S., Kazakhstan, Kyrgyz Republic, Tajikistan, Turkmenistan, Uzbekistan, Vietnam, and Papua New Guinea. Her health communication and social marketing expertise has contributed to stronger, better-informed campaigns and interventions that achieved goals like decreased tobacco use initiation among young populations and increased consistent condom use among populations most at risk for HIV transmission. Her past clients include the U.S. Department of Health and Human Services’ (HHS) Office of the Assistant Secretary for Public Affairs (ASPA), the U.S. Food and Drug Administration (FDA), the U.S. Agency for International Development (USAID), the U.S. Department of State (DOS), including the President’s Emergency Plan for AIDS Relief (PEPFAR), Australian Aid/Australian Government Department of Foreign Affairs and Trade, the Asian Development Bank, the Global Fund to Fight AIDS, Tuberculosis and Malaria, and the United Nations Children’s Fund (UNICEF).
Subject Matter Expert, Health Science