Lindsey Strausser is an experienced researcher focused on leveraging data and insights to guide behavior change campaigns and personnel recruiting efforts. As Director of COVID-19 Research, Lindsey oversees a research portfolio that leverages quantitative and qualitative research as well as experimentation and testing to inform and refine campaign messaging and strategy for the U.S. Department of Health and Human Services’ We Can Do This Campaign, as well as other state-level COVID-19 communications campaigns. She leads a team of researchers to conduct rigorous research and distill findings into actionable recommendations that prepare these campaigns to be nimble and adaptive to new and changing circumstances during a public health crisis.
Since joining Fors Marsh Group in 2009, Lindsey has led dozens of large-scale surveys and studies designed to inform Government recruiting and communications efforts. Her research has spanned topics including measuring advertising recall and impact, understanding barriers to engaging in targeted behaviors, and improving the quality of life of military recruiters. She has conducted research with a variety of audiences including teens and young adults, parents, influencers, and health care professionals. Her past clients include the Department of Defense’s (DoD) Joint Advertising Marketing Research & Studies (JAMRS) program, DoD’s Office of People and Analytics, the Department of Health and Human Services (HHS) Office of the Assistant Secretary for Public Affairs, and HHS Office of the Assistant Secretary for Health.
Lindsey received her Master of Public Policy from George Mason University’s Schar School of Policy and her B.A. in Economics from the University of Richmond.