As the director of Military Recruiting Research, Dr. Michael Karim helps the Department of Defense (DoD) understand the individual, social, and environmental factors that drive interest in military service. Through combining insights gained from survey, geographic, qualitative, and behavioral data, Michael has helped FMG provide DoD with a better understanding of the recruiting landscape.
Since joining FMG in 2011, Michael’s research has spanned understanding the interplay of youth and influencer attitudes, capturing advertising recall and impact, combining and analyzing geographic data, and providing the military services recommendations for targeting and messaging.
Before joining FMG, Michael conducted research at the George Washington University on the impact of technology on basic work processes. His work examined the nature and impact of learner control in digital learning environments and how electronic monitoring influences testing and learning processes.
Michael has presented his research at various professional conferences, including the American Psychological Association, the Society for Industrial and Organizational Psychology, and the Association of Psychological Sciences. His work has been published in academic journals, edited volumes, and professional newsletters.
Michael holds a Ph.D. in Industrial/Organizational Psychology from the George Washington University and a B.S. in Psychology from The Ohio State University. Select papers can be viewed here: