Ronne Ostby is an experienced social marketing and health communication professional with more than 19 years in the field. She has proven expertise in applying communication and marketing principles to consumer campaigns on a range of health concerns, including illicit drug and alcohol use, tobacco use, prescription drug misuse and abuse, suicide prevention, youth violence prevention, and adult immunization. Her skill set includes primary and secondary research, situational analyses, strategy development, creative planning and oversight, campaign execution, and project leadership. She has worked with a range of public and private clients, including the National Institutes of Health, the Substance Abuse and Mental Health Services Administration (SAMHSA), the Food and Drug Administration, and the Centers for Disease Control and Prevention (CDC). Currently, she is Vice President of Public Health Campaigns at Fors Marsh Group, where she oversees behavior change and social marketing research and strategy. Prior to joining FMG, she led social marketing strategy design, formative audience-based research, program planning, and integrated communication efforts at ICF. Before that, she led the strategy development of the White House National Youth Anti-Drug Media Campaign, using in-depth consumer research.