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GSA Professional Services Schedule

PSS Overview - GS-00F-348CA

The Professional Services Schedule (PSS) provides simple and complex fixed-price or labor-hour professional services, including advertising and marketing; business consulting; environmental; financial and business; language services; logistics; and professional engineering.

 

Special Item Number and FMG Capabilities

541-1: Advertising Services
Promote and increase the public’s awareness of agency initiatives with tailored advertising and media services including message creation, media selection, broadcast media, direct mail, media planning, and advertising evaluation.

541-2: Public Relations Services 
Customized media and public relation services such as the development of media messages and strategies; public relations and crisis communications media training; press clipping services; providing recommendations of media sources for placement of campaigns; preparing media materials such as background materials, press releases, speeches and presentations, and press kits.

541-3: Web-Based Marketing Services
Maximize the use of agency internet capabilities with the following web-based marketing services: website design and maintenance services, search engine development, email marketing, interactive marketing, web-based advertising (including social media outlets), web-based training, webcasting, video conferencing via the web, section 508 compliance, including captioning services, online media management; and related activities to web-based marketing services.

541-4A: Market Research and Analysis

Achieve desired agency objectives with the following services: customizing strategic marketing plans, branding initiatives, target market identification and analysis, establishing measurable marketing objectives; determining market trends, identifying and implementing appropriate strategies, conducting focus groups, telemarketing and establishing call centers, individual interviews, preparing/distributing surveys, and compiling/analyzing results.

541-4B:  Video/Film Production Services
Inform the public through video and film. FMG offers film production services such as writing, directing, shooting, arranging for talent/animation, narration, music and sound effects, duplication, distribution, video scoring; and editing.

541-4F: Commercial Art and Graphic Design Services
Educate the consumer market with graphic design and commercial art services such as developing conceptual design and layouts, providing copywriting and technical writing services, creating sketches, drawings, publication designs, and typographic layouts; and furnishing custom or stock artwork (including electronic artwork).

541-5: Integrated Marketing Services  
Services provided under this SIN include offering a complete solution that collectively integrates the various services provided separately under the other SINs. Services include, but may not be limited to the following components: the creation of comprehensive solutions using strategically targeted marketing plans that include full-service execution of media planning and creative multimedia campaigns. Comprehensive solutions include services available separately under SINs: 541 1 Advertising Services, 541 2 Public Relations Services, 541 3 Web Based Marketing Services and 541 4 Specialized Marketing (i.e. SIN 541 4A through SIN 541 4G). Contractors must demonstrate the capabilities to provide services normally associated with an integrated marketing campaign (Market Research, Conference Planning, etc.).

874-1: Integrated Consulting Services
Expert advice and assistance in support of an agency's mission-oriented business functions. FMG offers services that include Management or strategy consulting, including research, evaluations, studies, analyses, scenarios/simulations, reports, business policy, and regulation development assistance and strategy formulation.

874-4: Training Services
Proposed professional services that support planning, creating, and/or executing instructor-led training, web-based training and education courses, course development and test administration, learning management, and internships. 

For more details, see Fors Marsh Group’s PSS eLibrary listing.

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Fahima Vakalia

Director, Business Development

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