Ronne Ostby is an experienced social marketing and health communication professional with nearly 25 years in the field. She has proven expertise in applying communication and marketing principles to consumer campaigns on a range of health concerns, including COVID-19, drug and alcohol use, tobacco use, prescription drug misuse, suicide prevention, sexual assault and youth violence prevention. Her skill set includes primary and secondary research, situational analyses, strategy development, creative planning and oversight, campaign execution, and project leadership. She has worked with a range of public and private clients, including the U.S. Department of Health and Human Services (HHS), National Institutes of Health, the Substance Abuse and Mental Health Services Administration (SAMHSA), the Food and Drug Administration, and the Centers for Disease Control and Prevention (CDC). Currently, she is Vice President of Insights and Strategy at Fors Marsh Group, where she oversees behavior change and social marketing research and program development. She is also Project Director for HHS’ national campaign to slow the spread of COVID-19 and motivate all Americans to get vaccinated. Prior to joining FMG, she led social marketing strategy design, formative audience-based research, program planning, and integrated communication efforts for more than 18 years at major consulting firms, also servicing a stint in the Federal Government, supporting strategy development and implementation of the White House National Youth Anti-Drug Media Campaign.
Vice President, Insights and Strategy