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Sam Hagedorn

Segmentation Lead, COVID-19 Research

Sam Hagedorn is an experienced data strategist and communications researcher with over 10 years of experience focusing on data analytics for behavior change public communication campaigns. He focuses on developing innovative data approaches that provide actionable insights for creative development and media planning activities.

Currently, Sam leads audience segmentation for Fors Marsh Group's U.S. Department of Health and Human Services’ (HHS) We Can Do This COVID-19 vaccination integrated communication campaign, where he focuses on communication planning and optimization activities.

Sam is a summa cum laude graduate of American University with degrees in Economics and Public Communications. He is a member of the American Association for Public Opinion Research (AAPOR).

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