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Will Riley

Segmentation Analyst, COVID-19 Research

At Fors Marsh Group, Will uses his expertise in marketing, strategy, and data analytics to convert raw data into actionable insights. In his current role as Segmentation Analyst for the U.S. Department of Health and Human Services (HHS)’s COVID-19 Public Education Campaign, he focuses on using the most up to date COVID-19 data from government sources and predictive models to identify which geographic areas and demographic groups are most in need of and receptive to HHS’s COVID-19 messaging.

Will earned his BA in Modern Languages from the University of Oxford and speaks French and Spanish fluently. 

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