News

Stay in the loop with company updates and insights from our talented team.

Fors Marsh Group Attends Society of Behavioral Medicine Annual Meeting & Scientific Sessions 2018

blog / featured / conference / health / technology / public health / health research

From April 11 to April 14, I will be representing Fors Marsh Group (FMG) at the Society of Behavioral Medicine’s (SBM) Annual Meeting & Scientific Sessions in New Orleans, LA. SBM does an excellent job showcasing both groundbreaking basic research in behavioral health as well as applications of this research in communities and policy. I am excited to be presenting my research at the poster session on April 12 titled, "Motivation or self-efficacy? Examining which construct better explains the association of body dissatisfaction with exercise."

I will also be a panelist for the session, "Speed networking your career options: Non-academic paths for behavior scientists," on Friday, April 13, from 10:45 a.m.–11:45 a.m. Oftentimes, it can be difficult for Ph.D. students or junior researchers to know... more

0

When Are "Healthy Foods" Actually Healthy? Deciphering Health Claims

featured / public health / health communication / behavioral change / blog

In honor of National Public Health Week, it is important to consider the value of a healthy diet. Healthy eating is important for maintaining a healthy body weight, preventing many diseases, and keeping people feeling good and energized throughout the day. Most people agree that having a healthy diet sounds great in theory. However, consumers often report confusion regarding which foods are healthy and what “healthy” even means.

It can be difficult to decipher all the health claims out there, many of which can seem confusing or contradictory. This forces consumers to have to answer questions such as:

  • Should I eat a plant-based diet, like vegan or vegetarian, where much of my protein intake comes from... more
0

Are You Paying Bots to Take Your Online Survey?

featured / blog / survey research / quality control

 Survey bots, fors marsh group, bots taking surveys

Few fields have been as radically transformed by people’s access to the internet as survey research and consumer insight mining. The web has enabled surveys to be inexpensively developed and distributed to people and to substantially increase the number of respondents participating in survey-based research. Social scientists and market researchers alike can now field surveys across social media platforms, mobile phones, and website panels. Unfortunately, data from internet-based surveys and opt-in panels are increasingly contaminated by fraudulent responses generated by "survey bots."

Bots are simple computer programs that impersonate people by interacting with computer systems, automating tasks, and independently completing a... more

0

Fors Marsh Group Selects Columbus, Ohio, as Second Office Location

news / featured / company events / survey research

 Fors Marsh Group Selects Columbus, Ohio, as Second Office Location

Fors Marsh Group (FMG) opened its second office in Columbus, Ohio, in February to enhance productivity for national and global data collection and processing. The Columbus office will service FMG’s data operations by managing the design, distribution, collection, and analysis of paper, phone, online, mobile, and in-person surveys as well as the associated data technology management and respondent support systems for this type of work. FMG’s surveying capabilities span seven key markets: technology, consumer, health, finance, defense, homeland security, and policy.

Columbus was selected due to its proximity to top colleges, a qualified workforce, strong economic growth, and... more

0

Basing Your Decision on "9 out of 10 Experts"? Not So Fast

blog / featured / customer experience / ux / qualitative research

 Fors Marsh Group using qualitative data the right way, making decisions on 9 out of 10 experts

Evidence-based decisions. This phrase has gained popularity in the public sphere, reflecting a desire for people to base their actions on proof that they have a reason to expect a certain outcome. Unfortunately, it is easy to use good data in a bad way, even with the best of intentions. Professionals need to be ever-vigilant not to mislead people with evidence, and consumers of information need to be wary about what they are being told.

How can you mislead people when you... more

0

FMG Launches Customer Experience (CX) Division

featured / news / customer experience / consumer behavior / applied cognition / ux

In March, Fors Marsh Group (FMG) launched the Customer Experience (CX) division to address the growing industry demand for improving customer experiences with products, websites, and services. The CX division will offer clients deeper insight into how their customers use their services and will provide clients with solutions to improve the experience and measure their impact.

"The Customer Experience division launch stems from the growing consumer-facing client portfolio FMG gained in 2017," explains Kinsey Gimbel, CX Director. "Leveraging FMG’s user experience (UX) and technology capabilities to collect rich data around a product’s usability, CX experts interpret the data to extract meaningful insight and provide actionable intelligence that helps clients ensure their services achieve the intended outcomes."

"Over the past two years, FMG has executed... more

0