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Fors Marsh Group Achieves B Corporation Certification

featured / news / awards / community

FMG is a Certified B Corporation

Fors Marsh Group (FMG) is proud to announce it is officially a Certified B Corporation. FMG is the first Washington, D.C.,-area research company to earn this honor and joins a community of Certified B Corporations committed to a higher standard of overall social and environmental performance, transparency and accountability.

To become certified, FMG met a rigorous set of standards that evaluates a company’s impact on all of its stakeholders, including workers, suppliers, the community, customers and the environment. By meeting these comprehensive standards, B Lab, a nonprofit that provides the B Corps certification, verified FMG’s commitment to its stakeholders and its... more

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Fors Marsh Group Awarded DCPAS Recruitment and Marketing Contract

featured / news / government / market research

The Department of Defense (DoD) awarded a contract to Fors Marsh Group (FMG) to evaluate the knowledge and attitudes high-quality job applicants have toward DoD civilian job opportunities and associated recruitment and marketing efforts. In partnership with the Defense Civilian Personnel Advisory Service (DCPAS), FMG will develop an innovative research plan that will uncover key insights and provide concrete action to attract highly skilled candidates to apply to one of the largest and most diverse workforces in the world.

"FMG is proud to be selected by DCPAS to partner on this important work," said Dr. Brian Griepentrog, FMG’s Senior Vice President of Research. "With our experience researching effective employer brands, designing and implementing organizational hiring practices, and developing research-based strategic communication campaigns, we look forward... more

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Fors Marsh Group Wins NIH Contract to Improve Website Usability

featured / news / health / usability

Fors Marsh Group (FMG) earned a contract with the National Institute of Mental Health (NIMH) under the National Institutes of Health (NIH) to conduct usability testing of the NIMH website. FMG will identify ways to improve the web content, navigation structure, mobile friendliness, graphics, communication tools, and interactive content. The NIMH website serves as the principal resource for communicating and disseminating information about mental health and mental illness, grants, research, and training to the public.

"We are excited to partner with NIH on improving the usability of such a critical public resource," said Dr. Brian Griepentrog, FMG’s Senior Vice President of Research. "This work draws upon our extensive health and usability research experience and will be a great effort for both groups."

To learn more... more

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District of Columbia Civic Engagement Makes Local Government Forms Work!

featured / ux / user experience / usability / government / blog

Have you ever received a government form and struggled to complete it? Maybe you were confused by the instructions, unsure which boxes to use to enter information, or scratching your head about the terminology. You are not alone! We’ve all struggled at times with completing what we think should be a simple form. Although they can give us a headache at times, forms are absolutely critical—they are the primary way we interact with the government.

DC Government agencies, with the support of The Lab@DC, have made a commendable, concerted effort to improve DC Government forms. The Lab@DC’s mission is to apply scientific insights and methods to inform DC Government’s most important decisions. About three months ago, three user experience (UX) researchers from... more

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Fors Marsh Group’s Learning Technologies Division Wins Contract With U.S. Air Force

featured / news / learning technologies

The United States Air Force has awarded Fors Marsh Group (FMG) a contract to improve financial literacy and retirement planning understanding within the enlisted and officer active duty population. This contract will be led by John Low, Learning Technologies Division Director, and is the first contract under this new capability at FMG.

FMG’s responsibilities will include developing instructional content for trainers and individuals, creating and delivering online instruction, and evaluating program effectiveness.

"We look forward to developing this important program with the Air Force and helping Airmen better understand how to make better decisions regarding their personal and their family’s financial wellbeing,” said John Low, Director, Learning Technologies. “At FMG, we understand the importance of improving financial behavior. Our work on this contract... more

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Strategies for Wellness Behavior Change Messaging – National Wellness Week

featured / blog / health research / public health / communication research

The Substance Abuse and Mental Health Services Administration (SAMHSA) launched this week its annual National Wellness Week event, a public health effort in which the agency reminds us to pay attention to our wellness. According to SAMHSA, there are eight dimensions of wellness—some more obvious and others less so—that include physical, emotional, spiritual, intellectual, environmental, financial, occupational, and social aspects of behavioral health. Hypothetically, if we find ourselves wanting to change our behavior and improve one of these vital areas of our lives, how should we go about doing so?

In the past few years, a lot of research has suggested that behavioral changes could dramatically reduce cancer risk. A recent study estimated that if everyone engaged in four healthy lifestyle behaviors—not smoking,... more

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