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Update – Respecting Your Participants: Ethical Considerations in Focus Groups

focus group / market research / research design / featured / blog / qualitative

Focus groups, unlike some other forms of research, can feel quite informal. In fact, some of the best groups can look more like a table of friends chatting than a formal data collection effort. However, researchers always need to remember that focus groups (as well as one-on-one interviews and other qualitative methods) are research, and the same ethical requirements apply. If you’re working with a governmental agency or a university, you may need to have your project reviewed by an Institutional Review Board (IRB) or by the federal Office of Management and Budget (OMB). But even when your focus group effort does require these formal reviews, it is still important for researchers to remember their ethical responsibility to their participants.

The most fundamental ethical... more

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Fors Marsh Group to Conduct the 2017 State of the First Amendment Survey for the Newseum Institute

current events / government / news / qualitative research / free speech / free expression / freedom of press / featured

First Amendment Survey for the Newseum Institute

Fors Marsh Group, LLC (FMG), a Washington, D.C.-area research-based consultancy, has partnered with the Newseum Institute’s First Amendment Center to conduct the Institute’s annual State of the First Amendment (SOFA) survey. This year’s SOFA survey measures Americans’ knowledge of their core freedoms and samples their opinions about today’s First Amendment issues.

"We are excited to partner with the Newseum Institute’s First Amendment Center," said Dr. Krysha Gregorowicz, public policy senior researcher at FMG. "FMG’s experience in survey development, sampling, and analysis positions us well to provide unique insight into the current state of the First Amendment in the United States. As a mass media and political communication... more

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FMG Jumps Seven Spots on AMA’s Gold Report: Top 50 Research Firms

awards / market research / featured

Fors Marsh Group wins AMA Top 50 Market Research Firms 2017

For the third year in a row, Fors Marsh Group (FMG) earned a notable rank in the American Marketing Association’s (AMA) Gold Report: Top 50 Market Research Firms. The list honors companies that have sustained growth and produced excellent work in the market research sector.

Out of 200 companies considered in 2017, FMG ranked 37, jumping seven spots from the company’s 44th rank in 2016. FMG’s revenue increased 54 percent from 2015, becoming one of three companies on the list to achieve over 50 percent year-over-year growth in 2016.

"We are honored to be recognized again... more

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UX and the Future of Personalization

ux / user experience / conferences / eye tracking / cognitive research / featured

Earlier this month, several FMG researchers attended the User Experience DC (UXDC) Conference hosted by the DC Chapter of the User Experience Professionals Association (UXPA).

Fors Marsh Group Presents at UXDC 2017

One of the presentations I attended was John Whalen’s talk titled, "The Future of UX is here: AI and Cognitive Design." In his talk, Dr. Whalen discussed artificial intelligence (AI), machine learning, and augmented cognition, with the fundamental point that as these technologies emerge, user experience research needs to expand on traditional usability testing and design thinking to ensure a user-centered design. One takeaway from the session was that command styles vary widely when users interact with devices... more

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Nats Open the Season with a Pair of Wins and a New Tobacco Use Policy that is Going Under the Radar

tobacco / health research / communication research / in the news / featured

Ah, April. DC sports fans’ hopes are high—it’s early enough the Caps haven’t gotten knocked out of the playoffs unexpectedly soon, the Wizards are in the playoffs, and the Nats are back. Not much has changed. Harper and Murphy look to be back in a groove (and Zim?!); the bullpen looks shaky. And smokeless tobacco seems to be permitted in the park. Wait, didn’t D.C. prohibit the use of smokeless tobacco at Nationals Park and other sports venues?

Major League Baseball

When baseball season opened earlier this week, the big news for proponents of disassociating baseball and smokeless tobacco was that state and local laws saw nearly half of Major League ballparks completely tobacco-free, including... more

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FMG and Facebook Partner to Challenge Human Factors Students at 3rd Annual Usabil-a-thon

ux / user experience / human factors / applied cognition / community / featured

The third annual Usabil-a-thon was held this past weekend at the Fors Marsh Group User Experience Research Lab and offices in Arlington, VA. Twenty graduate students from George Mason University tested their skills by participating in the 12-hour applied research challenge and competition. The Usabil-a-athon brings together industry and academia as a platform to showcase and promote the field of human factors and user experience research.

George Mason University | Human Factors & Applied Cognition Students at Fors Marsh Group

Fors Marsh Group and Facebook collaborated to create the program for this year’s event which challenged students to create a photo-sharing and visual-messaging app that would resonate with... more

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