Marketing Research Case Studies | Fors Marsh Group Research and Data Science

Case Studies

Joint Advertising, Market Research & Studies (JAMRS), Fors Marsh Group, FMG, understanding attitudes toward joining the military

Joint Advertising, Market Research and Studies (JAMRS)

Understanding Attitudes Toward Joining the Military

Office of People Analytics (OPA), Fors Marsh Group, FMG, military readiness,

Office of People Analytics (OPA)

Supporting the Men and Women who Protect our Country

Consumer Financial Protection Bureau (CFPB), Fors Marsh Group, FMG, market research

Consumer Financial Protection Bureau (CFPB)

Data-Driven Form Development

Cotton Council International CCI, Fors Marsh Group, FMG, market research

Cotton Council International (CCI)

International Market Research

Fors Marsh Group, FMG, U.S. Coast Guard, outreach campaign evaluation

U.S. Coast Guard (USCG)—Brand Awareness

Connecting with New Segments

Fors Marsh Group, FMG, National Institute Of Standards And Technology, NIST, password security policy

National Institute Of Standards And Technology (NIST)

Usability Testing to Inform Password Security Policies

United States International Trade Commission (USITC), Fors Marsh Group, Website design

United States International Trade Commission (USITC)

Evaluate and Inform Website Design, Structure, and Layout

Oculus VR, Fors Marsh Group, VR platform design

Oculus VR

Inspiring the Next Generation of Virtual Reality Platform Designs

Fors Marsh Group, Facebook, Data Literacy

Facebook

Research to Set Strategic Policy and Improve Digital Products

Fors Marsh Group, FMG, Citizens Bank, mobile app usability testing

Citizens Bank

Usability Testing of a Mobile App with Current and Prospective Customers

USDA, Fors Marsh Group, Team Nutrition Cooks!, ad development, program evaluation

USDA Food and Nutrition Service (USDA FNS)

Evaluating the Impact of Key Nutritional Messages

CDC Air Pollution and Respiratory Health

Developing Key Messages to Reduce Asthma-Related Emergencies

Internal Revenue Service (IRS)

Predicting Accurate Tip Paid and Tip Received Amounts

Council of State Governments (CSG)—EASE and EASE 2

Improving Data Collection Processes

Council of State Governments (CSG)—FPCA and FWAB

Usability Research and Report Writing Support

Fors Marsh Group, FMG, Marine Corps, Substance Abuse Program

Marine Corps Substance Abuse Program (SAP)

Reducing Excessive Alcohol Consumption in the Military

Fors Marsh Group, FMG, Army National Guard

Army National Guard

Educating Prospects on the Ability to Serve both State and Country

Fors Marsh Group, Centers for Medicare and Medicaid Education and Outreach, CMS

Centers for Medicare and Medicaid Services

Combatting Fraud, Waste, and Abuse

FMG, Fors Marsh Group, Federal Voting Assistance Program, FVAP

Federal Voting Assistance Program (FVAP)

Discovering Voting Habits and Improving Resource Allocation

U.S. Coast Guard (USCG)—Internal Communication Audit

Improving Internal Communication Tools and Policies

National Protection and Programs Directorate (NPPD)

Brand Awareness Within the Cyber Industry