Marketing Research Case Studies | Fors Marsh Group Research and Data Science

Case Studies

Joint Advertising, Market Research & Studies (JAMRS), Fors Marsh Group, FMG, understanding attitudes toward joining the military

Understand Attitudes Toward Joining the Military

Joint Advertising, Market Research and Studies (JAMRS)

Office of People Analytics (OPA), Fors Marsh Group, FMG, military readiness,

Determine Force Health and Readiness

Office of People Analytics (OPA)

Consumer Financial Protection Bureau (CFPB), Fors Marsh Group, FMG, market research

Create Data-Driven Forms

Consumer Financial Protection Bureau (CFPB)

Cotton Council International CCI, Fors Marsh Group, FMG, market research

Ignite Product Innovation

Cotton Council International (CCI)

Fors Marsh Group, FMG, U.S. Coast Guard, outreach campaign evaluation

Connect With New Segments

U.S. Coast Guard (USCG)

Fors Marsh Group, FMG, National Institute Of Standards And Technology, NIST, password security policy

Inform Password Security Policies With UX Testing

National Institute Of Standards And Technology (NIST)

United States International Trade Commission (USITC), Fors Marsh Group, Website design

Improve Web Design and Structure

United States International Trade Commission (USITC)

Oculus VR, Fors Marsh Group, VR platform design

Inspire the Next Generation of Virtual Reality Platform Design

Oculus VR

Fors Marsh Group, Facebook, Data Literacy

Improve Digital Experiences on Facebook

Facebook

Fors Marsh Group, FMG, Citizens Bank, mobile app usability testing

Expand App Functionality with Usability Testing

Citizens Bank

USDA, Fors Marsh Group, Team Nutrition Cooks!, ad development, program evaluation

Evaluate the Impact of Key Nutritional Messages

USDA Food and Nutrition Service (USDA FNS)

Reduce Asthma Related Emergencies

CDC Air Pollution and Respiratory Health

Predict Accurate Wage Reporting

Internal Revenue Service (IRS)

Enhance Data Collection Evaluations

Council of State Governments (CSG)—EASE and EASE 2

Increase Ballot Completion Speed and Accuracy

Council of State Governments

Fors Marsh Group, FMG, Marine Corps, Substance Abuse Program

Reduce Excessive Alcohol Consumption in the Military

Marine Corps Substance Abuse Program (SAP)

Fors Marsh Group, FMG, Army National Guard

Inform on Ability to Serve State and Country

Army National Guard (ARNG)

Fors Marsh Group, Centers for Medicare and Medicaid Education and Outreach, CMS

Combat Fraud, Waste and Abuse

Centers for Medicare and Medicaid Services

FMG, Fors Marsh Group, Federal Voting Assistance Program, FVAP

Discover Overseas Voting Habits

Federal Voting Assistance Program (FVAP)

Revamp Internal Communication Tools and Policies

U.S. Coast Guard Internal Communications Audit

Attract Top Talent Cyber

Cybersecurity Infrastructure Security Agency

Fill Skill Gaps

National Labor Relations Board

USCIS, Increase Employee Engagement and Productivity

Increase Employee Engagement and Productivity

U.S. Citizenship and Immigration Services

GSA CAPE, Increase Employee Engagement and Productivity

Acquire Top Talent With Innovative Training

GSA Center for Acquisition Excellence

Teens and Snuff: Preventing Smokeless Tobacco Use Through Strategic Advertising

Food and Drug Administration (FDA)

Financial Forms, Data Accuracy, Customer Experience, Data Collection

Shape Consumer Financial Policy Using Rigorous Evidence on Disclosures

Student Loans, Students, Higher Education

Improve Student Loan Disclosures for Borrowers and Lenders

Consumer Financial Protection Bureau

Debt Collection, Financial Forms, Customer Experience

Validate the Effectiveness of the Debt Collection Form

Consumer Financial Protection Bureau

Reduce Consumer Burden and Increase Tax Compliance for the Growing Gig Economy Workforce

Internal Revenue Service

Stigma Reduction, Substance Use Recovery

Improve Resourcing and Support of Recovery Programs