Skip to the content



Citizens Bank was already offering its customers a mobile app that allowed users to perform key banking transactions, but the company wanted to expand functionality with features more consistent with what was offered in-store and on desktop platforms.


FMG conducted usability testing for Citizens Bank on two early prototypes of a mobile app. The research team developed a usability testing protocol to compare two paradigms for the new app—one featured a more siloed architecture, while the other integrated functionality into a more singular work stream. In-person usability tests were conducted to compare the efficiency and accuracy of the two prototypes and to evaluate how much value the users perceived in each version.


Recommendations that emerged from this project helped Citizens Bank and their design team determine the appropriate paradigm to proceed with for their new app design.

Partner With FMG

Brian Griepentrog - Fors Marsh Group

Brian Griepentrog

Executive Vice President

Get in Touch

Request a meeting. Ask a question. Send an RFP. Inquire about careers. The right person here will reply to your inquiry.


Submit your email. Receive FMG’s Impact, our monthly publication.

Please enter a valid Email address