Challenge
Facebook wanted to explore macro-level trends in consumer perceptions on data-sharing and privacy protection in an increasingly technological environment, both generally and across cultural markets.
Process
Facebook partnered with FMG to execute a multinational tracking survey that targeted the issues relating to data literacy. Specifically, Facebook sought to understand the perceptions of “privacy” and “data security” in the online market; Facebook’s privacy reputation as a tech company; and which Facebook privacy tools and features were most popular, important, and desired by the general market.
Impact
Findings from the survey helped Facebook better understand current perceptions and customer needs pertaining to privacy and security. Insights from this effort have been integrated into new privacy and safety features.
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