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Challenge

The United States International Trade Commission (USITC) has broad investigative responsibilities on matters of trade and the agency works to facilitate a rules-based international trading system. To support these efforts, the agency’s website must communicate a large amount of technical information to a specialized audience by improving the user experience.

Process

In preparation for a redesign of the USITC site, Fors Marsh Group (FMG) conducted a mixed-method usability evaluation of the USITC website. This evaluation involved a variety of methodologies, including developing personas for the most common site visitors, using a site intercept survey to identify participants for stakeholder interviews, completing a heuristic evaluation, and conducting 24 remote one-on-one user experience interviews, which included a card sorting exercise.

Impact

Based on the website evaluation and user experience testing, FMG provided findings, recommendations, and mockups to guide USITC in building a new website. The design mockups proposed versions of the new USITC home page and landing pages, that seamlessly integrated the findings from our research and will ensure a positive experience for website users while complying with federal web accessibility guidelines. You can view the USITC website before and after below. 

 

Partner With FMG

Andy Blenkle headshot

Andy Blenkle

Vice President, Marketing

USITC.gov before FMG usability improvements
USITC.gov before FMG usability improvements
USITC.gov after FMG usability improvements
USITC.gov after FMG usability improvements
USITC.gov before FMG usability improvements
USITC.gov after FMG usability improvements

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