Challenge
Oculus VR, an industry leader in the realm of virtual reality technology, was interested in conducting qualitative research with product users and Oculus brand representatives to inform the development of a new product.
Process
Oculus partnered with FMG to design and execute consumer research in three major cities across the United States. FMG’s creative application of scientific techniques allowed researchers to focus on key study areas, including customers’ pain points with virtual reality products and ideation activities around feature improvements and new technological developments. Sessions were conducted both remotely and in person and were completed in multiple cities at the same time to meet the client’s tight timeline.
Impact
FMG’s findings helped inform Oculus’s early-stage product planning and development decisions as they looked toward launching a new virtual reality headset.
