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The gig economy is a growing portion of the workforce that has transformed the American labor market and is expected to more than double in the next decade.[1] More than 25% of US workers participate in the gig economy in some capacity, and 10% rely on gig economy work as their primary source of income.[2] The IRS is trying to grapple with the changing workforce landscape and understand the specific challenges and needs of gig economy workers. The IRS wanted to understand the challenges and use of a key tax form, Publication 5369-Gig Economy and your taxes: things to know, in order to improve the taxpayer experience and streamline messaging to gig economy workers.




FMG used an iterative process and 1) held discovery workshops, 2) conducted six focus groups with 56 gig workers who work for app-based companies across the United States in fields from ride-sharing to childcare, and 3) analyzed and synthesized focus group results.

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FMG was able to connect with a hard-to-reach population to gather essential consumer insight about the gig economy worker taxpayer experience. The IRS used findings from this study to improve Publication 5369 and increase gig economy taxpayer education and compliance.

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Justin Baer

Justin Baer

Vice President, Public Policy Evaluation

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