Expert Insights Actionable Advice

The COVID-19 pandemic and other health crises have further illuminated the disparities in public health in the United States. To meet the specific health needs of different communities, it’s essential to examine the assumptions that are creating or reinforcing barriers to public health benefits that can ultimately lead to marginalization or even systemic exclusion.   MYTH #1: H ...

We are proud to share that we have become a Just employer. Just is a transparency platform from The International Living Future Institute that measures and discloses how companies treat their employees and where they make financial and community investments. The rigorous process required us to disclose data on success indicators like gender and ethnic diversity, quality of benefits, pay equity, and employee education.

More than any other health crisis of our time, the COVID-19 pandemic has highlighted the realities of health inequity in the United States and the continuing efforts to meet the needs of the people who need the most help. Tailoring health communications is about much more than overcoming stereotypes to ensure your message is received and heard. Community-led connections with di ...

Public health marketing professionals have faced unprecedented and unpredictable communication challenges throughout the COVID-19 pandemic. A key factor, and likely a long-term challenge, is health message fatigue. Indeed, a growing body of research shows that message fatigue occurs when people are repeatedly exposed to messages about the same preventive health behaviors—for ex ...

Strategic social marketing campaigns must be deliberately planned with the desired results in mind, no matter how difficult or far in the future the intended behavior may be expected. Unfortunately, when tackling health-related behaviors, the outcome can sometimes mean life or death. In the case of the U.S. Department of Health and Human Services’ (HHS) We Can Do This campaign, many lives were at stake as Fors Marsh Group (FMG) sought to inform and persuade the “movable middle”—or roughly 80% of Americans—across an immense and ever-changing landscape.

Fors Marsh Group (FMG) is excited to welcome Lynne Doner Lotenberg as vice president of our newest practice area, Communication Campaign Research and Evaluation (CCR&E). As VP, Lynne will oversee the research and evaluation arm for all our communication campaigns, which involves taking on some of the most critical communication efforts in the United States, including Health ...

Segmentation uses a powerful combination of expert data analysis and advanced infrastructure and technology to identify specific groups with shared traits within a larger target audience. This marketing approach is particularly effective in public health campaigns in which resources are often constrained and tactics must be prioritized for behavior change on a large scale.   Th ...

Russell Hayer has joined us in the role of executive creative director

Russell is charged with spearheading and overseeing our creative output, serving as a champion for the FMG brand and leading and expanding creative capabilities. His extensive experience at the intersection of public and private sectors has honed his expertise in integrating the best of both worlds and inspiring people to action.

Effective immediately, Fors Marsh Group (FMG) will pay for the travel expenses for employees seeking abortions in states where abortions have been banned. During a company all-hands meeting today, Ben Garthwaite, our CEO, announced that travel expenses for employees seeking abortions in states where abortions have been banned will be covered in full. This comes at a time when t ...

The workforce has shifted to the (healthy) realization that business isn’t a family. Okay, fair. But that doesn’t mean work has to be a place where you spend 8 hours strictly punching numbers. In truth, we probably spend more time with our coworkers than most family members. There is still room for connection and alignment with the people we’re spending 40 or more hours a week with. The goal of a workplace should be to create an organization that encourages employees to bring their authentic selves to work and to create safe spaces with like-minded colleagues who can speak their minds without fear of reprisal. A workplace where employees have a voice.

We're building that culture and being recognized for it as a Top Workplace 2022 by The Washington Post. Read how.

Fors Marsh Group (FMG) uses segmentation and optimization to deliver data-driven decisions and communications strategies to the biggest health crisis of our time, the COVID-19 pandemic.

Reaching your desired audience with the right message is the magic equation in marketing. But what if your target audience is nearly every age group, geographic area, ethnicity, race, gender, and unique differentiator? And your message is to drive positive behavior change during the largest health crisis of our time. That was—and continues to be—the challenge faced by Fors Marsh Group (FMG) starting in August 2020 when we were tasked with creating and implementing a public education and behavior change marketing strategy for the COVID-19 Public Education Campaign. 

The even bigger challenge, we learned, is finding the best messenger.