Expert Insights Actionable Advice

Involving multiple teams on projects is a great way to obtain diverse perspectives and combine expertise for a successful research outcome. At Fors Marsh Group, we have the opportunity to incorporate researchers from different divisions onto project teams in order to better serve our clients. While this approach is not necessary for all of our projects, it can provide a client ...

Fors Marsh Group (FMG) again partnered with the First Amendment Center of the Freedom Forum Institute, a programming and education partner of the Newseum, to conduct the annual State of the First Amendment (SOFA) survey. The SOFA survey measures Americans’ attitudes toward the First Amendment and knowledge of the core freedoms listed in the First Amendment. “We are proud to par ...

From June 27-30, I will represent Fors Marsh Group (FMG) at the 2018 USF Social Marketing Conference. Every year, social marketers from all disciplines congregate at this conference for the latest guidance on the best techniques for developing and evaluating behavior change programs and campaigns. I’m looking forward to participating in many of these training sessions and prese ...

The military services collectively need to recruit more than 200,000 new members each year.  While recruiting for any company is a numbers game, the Military is not Google; the way the Military needs to attract and screen candidates fundamentally differs from what works in the private sector. A few factors clearly set the Military apart from other employers: The Military holds ...

Fors Marsh Group (FMG) earned its highest ever rank on the American Marketing Association’s (AMA) 2018 Gold Report: Top 50 Market Research Firms. Each year, the list recognizes companies that have demonstrated growth, impactful work, and research leadership. FMG has been honored as an AMA Top 50 research consultancy firm every year since 2015. Of U.S.-based companies considered ...

As I write this, I received what feels like my 50th email in the past week about privacy updates, likely due to the General Data Protection Regulation (or GDPR), which went into effect in the European Union (E.U.) on May 25 and inspired a flood of privacy notification emails. As a researcher and someone who cares deeply about the intersection of technology and attitudes, I brew ...

In April, I attended Technology, Mind & Society (TMS)—an interdisciplinary conference organized by the American Psychological Association. The three-day event saw scientists, industry, and policymakers come together to learn about emerging technologies, including computer-human interaction, artificial intelligence (AI), virtual reality (VR), and the Internet of Things. Heal ...

In the month of May, Mental Health Month is observed in the United States to raise awareness and educate the public on mental health. Mental illness remains shrouded in stigma, yet approximately one in five American adults (roughly 43.8 million people) are affected by mental health conditions. Untreated mental health conditions can result in consequences such as suicide, homele ...

Since 2017, allegations and revelations around sexual misconduct have dominated headlines, and the national conversation around gender began to shift. Many refer to this as the #MeToo Movement, which references the hashtag developed to convey the prevalence of sexual misconduct in the nation. In the midst of this important cultural dialogue, Fors Marsh Group was tasked by the U ...

From April 11 to April 14, I will be representing Fors Marsh Group (FMG) at the Society of Behavioral Medicine’s (SBM) Annual Meeting & Scientific Sessions in New Orleans, LA. SBM does an excellent job showcasing both groundbreaking basic research in behavioral health as well as applications of this research in communities and policy. I am excited to be presenting my resear ...