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hashtag, social listening, social media, elections, politics

Listening to Voters: Social Listening as an Election Assessment Tool

In 2020, Fors Marsh Group (FMG) identified the power of social listening and launched an innovative new practice area that merges the power of applied research with digital consumer intelligence. This capability bolsters our market research efforts to understand the public’s needs while complementing traditional formative research methods, like focus groups and surveys, with ri ...

Capturing Public Perceptions of B Corporations

Fors Marsh Group (FMG), a Certified B Corporation (B Corp), worked with B Lab, the nonprofit organization that certifies B Corps, to design and conduct a robust online survey capturing the public’s awareness and perceptions of the B Corp Certification. With over 3,500 B Corps using business as a force for good in 70 countries worldwide, this movement is transforming the global ...

B Hive, B Corp job listing

Fostering B Corp Community Collaboration

March is B Corp Month, a yearly observance that celebrates B Corps and our commitment to building a more inclusive economy—one that addresses society’s most pressing social and environmental challenges. To increase awareness about the B Corp movement to use business as a force for good, Fors Marsh Group (FMG) teamed up with fellow certified B Corp Ad Victoriam Solutions (AdVic) ...

Americans holding American flags during a sunset

Advancing Voting Access and Participation Through Evidence Building

On March 7, 1965, civil rights protestors were attacked and beaten as they peacefully marched across the Edmund Pettus Bridge in Selma, Alabama. Public outcry at the images broadcast across the nation hastened passage of the landmark Voting Rights Act, which aimed to ban racial discrimination in voting. On March 7, 2021—the 56th anniversary of the Selma march—President Biden si ...

Inc. 5000 Regional Award, Washington, D.C.

FORS MARSH GROUP RANKS NO. 192 ON INC. 5000 LIST

Fors Marsh Group (FMG) earned the No. 192 spot on the Inc. 5000 list of the fastest-growing private companies in the D.C. metro region. This is the ninth consecutive year the full-service research and consulting firm has ranked on this prestigious list of the most successful companies in the dynamic D.C.-area economy. “We are honored to achieve nearly a decade of repeat honore ...

movie

Celebrating Black Artists and Changemakers in the Movie, Film, and Music Industries During Black History Month

In the final installment of Fors Marsh Group’s Black Culture Curation Series honoring Black History Month, the DIVE Committee and the Black@FMG Affinity Group present Songs and Stories. This last installment of the series shines a light on Black excellence in music, TV, and movies.   Music and imagery capture Black life and experiences in a unique way, telling vital stories of ...

Black fashion, travel, influencer

In Recognition of Black History Month: Powerful Black Voices That Are Influencing Today’s Social Media Landscape

FMG’s Black Culture Curation Series continues with Follow the Wave, which highlights powerful Black voices and influencers who are shaping some of today’s most relevant social media conversations. Black people have influenced American culture and activism since this nation’s founding. With the advent of the digital age, Black influencers have new leadership platforms that are ...

Black chef, cooking, food history

Exploring Black Entrepreneurs’ Impact on American Food History During Black History Month

Breaking bread means to share a meal, money, or wealth with someone. Through the Breaking Bread lens of Fors Marsh Group’s (FMG) Black Culture Curation series, we celebrate Black entrepreneurship as well as the vital contributions that Black people have made to American food history.  The legacy of Black business ownership can be traced throughout American history, with the ri ...

health communication

Frances Heilig Joins Fors Marsh Group as Vice President of Health Communication Research, Strategy, and Outreach

Fors Marsh Group (FMG) named Frances Heilig as its Vice President of Health Communication Research, Strategy, and Outreach. In this role, Ms. Heilig will lead the current portfolio of health clients that includes the Centers for Disease Control and Prevention (CDC), National Institutes of Health (NIH), and Centers for Medicare & Medicaid Services (CMS). She will continue to ...

Black art, painter, easel, paint

In Honor of Black History Month: The Legacy of Black Art, Literature and Music in America

To recognize Black History Month and celebrate Black achievement and excellence in America, FMG’s Black@FMG affinity group and our Driving Inclusion and Valuing Equity (DIVE) Committee created a Black Culture Curation Series. This series begins with Black Voices and Visuals, which highlights the legacy of Black art, literature, and music in America. The influence of Black arti ...

Black culture, Black History Month

Fors Marsh Group’s Black Culture Curation Series Honors Black History Month

To recognize Black History Month and celebrate Black achievement and excellence in America, Fors Marsh Group‘s (FMG) Black@FMG affinity group and Driving Inclusion and Valuing Equity (DIVE) Committee created a Black Culture Curation Series. This series highlights four lenses through which FMG celebrated Black culture this February:  Voices and Visuals—Poetry and visual arts ...

top workplaces, corporate culture

Fors Marsh Group Wins 2021 Top Workplaces USA Award

Fors Marsh Group (FMG) earned the Top Workplaces USA 2021 award, issued by Energage. FMG is honored to be included on the inaugural Top Workplaces USA 2021 list, a recognition based on employee feedback that is related to the organization’s investment in staff, company culture, and purpose-driven work.  “This award belongs to our incredible employees,” said Ben Garthwaite, FMG ...

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