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Applying Marketing Methodology to COVID-19 Behavior Change

Strategic social marketing campaigns must be deliberately planned with the desired results in mind, no matter how difficult or far in the future the intended behavior may be expected. Unfortunately, when tackling health-related behaviors, the outcome can sometimes mean life or death. In the case of the U.S. Department of Health and Human Services’ (HHS) We Can Do This campaign, many lives were at stake as Fors Marsh Group (FMG) sought to inform and persuade the “movable middle”—or roughly 80% of Americans—across an immense and ever-changing landscape.

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Lynne Doner Lotenberg Joins Fors Marsh Group as Vice President, Communication Campaign Research and Evaluation

Fors Marsh Group (FMG) is excited to welcome Lynne Doner Lotenberg as vice president of our newest practice area, Communication Campaign Research and Evaluation (CCR&E). As VP, Lynne will oversee the research and evaluation arm for all our communication campaigns, which involves taking on some of the most critical communication efforts in the United States, including Health ...

Segmentation: The Essential Ingredient in Public Health Campaigns

Segmentation uses a powerful combination of expert data analysis and advanced infrastructure and technology to identify specific groups with shared traits within a larger target audience. This marketing approach is particularly effective in public health campaigns in which resources are often constrained and tactics must be prioritized for behavior change on a large scale.   Th ...

Fors Marsh Group Welcomes Russell Hayer as Executive Creative Director

Russell Hayer has joined us in the role of executive creative director

Russell is charged with spearheading and overseeing our creative output, serving as a champion for the FMG brand and leading and expanding creative capabilities. His extensive experience at the intersection of public and private sectors has honed his expertise in integrating the best of both worlds and inspiring people to action.

Fors Marsh Group Announces Full Coverage for Any Employee Travel Required to Seek Out-of-State Abortion Care in Response to Roe v. Wade Overturn

Effective immediately, Fors Marsh Group (FMG) will pay for the travel expenses for employees seeking abortions in states where abortions have been banned. During a company all-hands meeting today, Ben Garthwaite, our CEO, announced that travel expenses for employees seeking abortions in states where abortions have been banned will be covered in full. This comes at a time when t ...

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Affinity Groups Embody a People-First Culture at Fors Marsh Group—Named A Top Workplace 2022 by The Washington Post

The workforce has shifted to the (healthy) realization that business isn’t a family. Okay, fair. But that doesn’t mean work has to be a place where you spend 8 hours strictly punching numbers. In truth, we probably spend more time with our coworkers than most family members. There is still room for connection and alignment with the people we’re spending 40 or more hours a week with. The goal of a workplace should be to create an organization that encourages employees to bring their authentic selves to work and to create safe spaces with like-minded colleagues who can speak their minds without fear of reprisal. A workplace where employees have a voice.

We're building that culture and being recognized for it as a Top Workplace 2022 by The Washington Post. Read how.

Segmentation and Optimization: FMG’s Data-Driven Approach to Building Vaccine Confidence

Fors Marsh Group (FMG) uses segmentation and optimization to deliver data-driven decisions and communications strategies to the biggest health crisis of our time, the COVID-19 pandemic.

Driving Pandemic Health Outcomes Through Influencer Marketing

Reaching your desired audience with the right message is the magic equation in marketing. But what if your target audience is nearly every age group, geographic area, ethnicity, race, gender, and unique differentiator? And your message is to drive positive behavior change during the largest health crisis of our time. That was—and continues to be—the challenge faced by Fors Marsh Group (FMG) starting in August 2020 when we were tasked with creating and implementing a public education and behavior change marketing strategy for the COVID-19 Public Education Campaign. 

The even bigger challenge, we learned, is finding the best messenger.

5 smart reasons to hire a vet

Be Part of the 2022 Best for Vets: Employers Survey

The Military Times 2022 Best for Vets: Employers Survey is now open. Be part of the survey if you’d like to help veterans excel in their post-military careers.

Learn five smart reasons to hire a vet as your next employee.

How to Leverage Influencers and Trusted Messengers for Targeted Marketing

Although influencer marketing is not a new tactic, it is often overlooked in the public sector, particularly in nationwide federal government campaigns that require oversight of messaging and audience segmentation. Influencers can complement other paid and earned media efforts with a ground-level approach and balance the official message with a familiar voice that can drive a w ...

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Taking Bold Steps: Breaking the Stigma Around Mental Health Issues

As a certified B Corporation (B Corp), Fors Marsh Group (FMG) is committed to a higher standard of business practice where profit, people, and the planet are equally prioritized. We're taking bold steps to create a stigma-free work environment through internal policy changes that create “safe spaces” for discussing addiction and mental health challenges.

Fors Marsh Group Named to Financial Times 2022 Fastest-Growing Companies List for Third Year in a Row

The Financial Times recently released its third annual ranking of The Americas’ Fastest-Growing Companies. For the third straight year, as an organization that has continued to demonstrate growth, resilience, and innovation, Fors Marsh Group (FMG) is included among the 500 recognized companies.  The list is compiled with research company Statista, ranking entrants from across t ...

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