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Healthy Behavior: The Best A Man Can Get

In the era of the #MeToo, accounts of sexual assault and sexual harassment and their social, professional and personal consequences for both parties are receiving the attention they deserve to increase awareness and reduce naivety to its harm. A groundswell of victim’s voices has entered the mainstream media, demanding that we all take a closer look at whom and what is affected ...

Fors Marsh Group to Attend USF Social Marketing Conference 2018

From June 27-30, I will represent Fors Marsh Group (FMG) at the 2018 USF Social Marketing Conference. Every year, social marketers from all disciplines congregate at this conference for the latest guidance on the best techniques for developing and evaluating behavior change programs and campaigns. I’m looking forward to participating in many of these training sessions and prese ...

Changing Public Perceptions of Excessive Drinking

Most people are aware of the dangerous consequences of excessive drinking. However, most people think about excessive drinking like they do about gun ownership: that in a variety of contexts, it’s perfectly safe and normal. Several studies—including our own research—show that most people believe that the acceptability of excessive drinking is determined by the context in which ...

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