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When Qual Met UX: FMG QRCA Conference Recap

In February, FMG presented at the Qualitative Research Consultants Association (QRCA) annual conference in Phoenix, Arizona. FMG senior researcher Jon Strohl and I had the opportunity to present to a very engaged and welcoming group of attendees. Our presentation, When Qual Met UX: How to Combine Traditional Qualitative Methods and User Research Approaches to Satisfy Your Clien ...

How to Talk About Sensitive Issues in Focus Groups

Focus groups can be a powerful tool for gathering data on experiences, beliefs, attitudes, and perceptions. But what if the topic is one that people might consider sensitive, such as sexual assault, bankruptcy, or alcohol abuse? At FMG, when we conduct focus groups on these topics, we are aware that participants may, understandably, not want to talk about these issues in fron ...

Update – Respecting Your Participants: Ethical Considerations in Focus Groups

Focus groups, unlike some other forms of research, can feel quite informal. In fact, some of the best groups can look more like a table of friends chatting than a formal data collection effort. However, researchers always need to remember that focus groups (as well as one-on-one interviews and other qualitative methods) are research, and the same ethical requirements apply. If ...

Focus Group Best Practices: Icebreakers

No matter what content or structure you have planned for your focus group research project, the first thing a moderator needs to do in any group is to get the participants talking. When people walk into a focus group they generally don’t know anyone, and may not even know what the discussion will be about. Those first few minutes of the discussion can set the tone for the whole ...

Respecting Your Participants - Ethical Considerations in Focus Groups

Focus groups, unlike some other forms of research, can feel quite informal. In fact, some of the best groups can look more like a table of friends chatting than a formal data collection effort. However, researchers always need to remember that focus groups (as well as one-on-one interviews and other qualitative methods) are research, and the same ethical requirements apply. I ...

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