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Fors Marsh Group Welcomes Russell Hayer as Executive Creative Director

Russell Hayer has joined us in the role of executive creative director

Russell is charged with spearheading and overseeing our creative output, serving as a champion for the FMG brand and leading and expanding creative capabilities. His extensive experience at the intersection of public and private sectors has honed his expertise in integrating the best of both worlds and inspiring people to action.

Fors Marsh Group Announces Full Coverage for Any Employee Travel Required to Seek Out-of-State Abortion Care in Response to Roe v. Wade Overturn

Effective immediately, Fors Marsh Group (FMG) will pay for the travel expenses for employees seeking abortions in states where abortions have been banned. During a company all-hands meeting today, Ben Garthwaite, our CEO, announced that travel expenses for employees seeking abortions in states where abortions have been banned will be covered in full. This comes at a time when t ...

two women with coffee having a conversation

Affinity Groups Embody a People-First Culture at Fors Marsh Group—Named A Top Workplace 2022 by The Washington Post

The workforce has shifted to the (healthy) realization that business isn’t a family. Okay, fair. But that doesn’t mean work has to be a place where you spend 8 hours strictly punching numbers. In truth, we probably spend more time with our coworkers than most family members. There is still room for connection and alignment with the people we’re spending 40 or more hours a week with. The goal of a workplace should be to create an organization that encourages employees to bring their authentic selves to work and to create safe spaces with like-minded colleagues who can speak their minds without fear of reprisal. A workplace where employees have a voice.

We're building that culture and being recognized for it as a Top Workplace 2022 by The Washington Post. Read how.

Segmentation and Optimization: FMG’s Data-Driven Approach to Building Vaccine Confidence

Fors Marsh Group (FMG) uses segmentation and optimization to deliver data-driven decisions and communications strategies to the biggest health crisis of our time, the COVID-19 pandemic.

Driving Pandemic Health Outcomes Through Influencer Marketing

Reaching your desired audience with the right message is the magic equation in marketing. But what if your target audience is nearly every age group, geographic area, ethnicity, race, gender, and unique differentiator? And your message is to drive positive behavior change during the largest health crisis of our time. That was—and continues to be—the challenge faced by Fors Marsh Group (FMG) starting in August 2020 when we were tasked with creating and implementing a public education and behavior change marketing strategy for the COVID-19 Public Education Campaign. 

The even bigger challenge, we learned, is finding the best messenger.

5 smart reasons to hire a vet

Be Part of the 2022 Best for Vets: Employers Survey

The Military Times 2022 Best for Vets: Employers Survey is now open. Be part of the survey if you’d like to help veterans excel in their post-military careers.

Learn five smart reasons to hire a vet as your next employee.

How to Leverage Influencers and Trusted Messengers for Targeted Marketing

Although influencer marketing is not a new tactic, it is often overlooked in the public sector, particularly in nationwide federal government campaigns that require oversight of messaging and audience segmentation. Influencers can complement other paid and earned media efforts with a ground-level approach and balance the official message with a familiar voice that can drive a w ...

small group of coworkers sitting on chairs in a circle

Taking Bold Steps: Breaking the Stigma Around Mental Health Issues

As a certified B Corporation (B Corp), Fors Marsh Group (FMG) is committed to a higher standard of business practice where profit, people, and the planet are equally prioritized. We're taking bold steps to create a stigma-free work environment through internal policy changes that create “safe spaces” for discussing addiction and mental health challenges.

Fors Marsh Group Named to Financial Times 2022 Fastest-Growing Companies List for Third Year in a Row

The Financial Times recently released its third annual ranking of The Americas’ Fastest-Growing Companies. For the third straight year, as an organization that has continued to demonstrate growth, resilience, and innovation, Fors Marsh Group (FMG) is included among the 500 recognized companies.  The list is compiled with research company Statista, ranking entrants from across ...

B corp, business for climate justice, frontline, climate justice

Let's Talk About #ClimateJustice

This Earth Day, it's time to take a serious look at climate justice. As a Certified B Corp, Fors Marsh Group has pledged to make a positive impact as stakeholders in global economic, racial, and climate justice.   WHAT IS CLIMATE JUSTICE?  When we refer to "climate justice," we're referring to the idea that it is the historical and social responsibility of corporations and th ...

WHAT’S IMPORTANT WITH `{DOMIR}`: A FREE AND OPEN-SOURCE METHODOLOGY FOR THE RELATIVE IMPORTANCE OF PREDICTIVE MODELS

Data and predictive methodologies can give us a better understanding of why people do what they do. It’s one thread that links data science and classic statistics. Understanding the results from predictive modeling methods can be challenging, especially as new, complex methods that leverage vast computational resources to make more accurate predictions are added to the data sci ...

Latinx friends hugging

LA COMUNIDAD LATINA EN FORS MARSH GROUP (FMG) ESTÁ LISTA PARA AYUDAR, APRENDER Y CRECER

Queremos resaltar los esfuerzos de nuestros miembros de la comunidad latina en FMG. Nuestra perspectiva cultural apoya las iniciativas internas de la compañía y nos posiciona para crear conexiones con diversos grupos de las comunidades latinas. Esto lo logramos por medio de nuestros proyectos con varias agencias gubernamentales y clientes comerciales.   El concepto de la ident ...

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