Fors Marsh Group (FMG) has partnered with Britepaths—a mission-driven nonprofit helping families achieve financial stability—to conduct research and develop communications materials that will increase the number of low-income working families participating in no-cost financial coaching services. These services are offered at Britepaths’ Financial Empowerment Center (FEC) in Fai ...
Fors Marsh Group Wins AmeriCorps Contract to Improve Youth Program Recruiting
AmeriCorps recently awarded Fors Marsh Group (FMG) a contract to improve lives, strengthen communities, and foster civic engagement through young adult service in the AmeriCorps National Civilian Community Corps (NCCC) program. In this partnership, FMG will use its decades of recruitment program evaluation experience to assess and improve AmeriCorps NCCC’s recruitment marketing ...
Reflecting on FMG’s B Corp Journey and Launching the Vote Every Day Campaign
In November 2017, Fors Marsh Group (FMG) became the first Washington, D.C.,-area research company to earn a Benefit Corporation Certification (B Corp Certification). Becoming a Certified B Corporation affirms our commitment to making an impact on our society and to considering the impact of our business decisions on our clients, employees, and community. When we began the certi ...
Fors Marsh Group Takes Part in B Corp’s Vote Every Day Campaign—Empowering People to Vote Their Values
Fors Marsh Group (FMG) is partnering with Certified B Corporations—a global community of more than 2,600 companies that use the power of business to solve social and environmental problems—to launch the Vote Every Day campaign. The Vote Every Day campaign underscores business’s and people’s power to vote with their purchase of products and services used in their personal and p ...
Bridging the Military-Civilian Gap: Take Some Time to Learn about Those Who Serve
On November 11, the United States will celebrate Veterans Day, a day dedicated to honoring the men and women who have served our country through military service. But take a moment to stop and consider how much, or little, you might know about the Military and our service members. How many Americans currently serve in the military? What do Service members do when they are ...
An Election Geek’s Suggestions About How to Watch Election Day 2018
We are now five days away from the opening of polls. I know many of you are interested in how the process works; moreover, it’s always fun to be “in the know” on what’s happening on Election Day. So in the spirit of “look smart to your friends and family,” here’s a short election viewer’s guide that I have developed in more than two decades of watching voting from an election g ...
SERVing Our Community
Pro Bono Week (October 21−27, 2018) is a global celebration recognizing the people and organizations that volunteer their skill sets pro bono to make positive changes in their local communities. At Fors Marsh Group (FMG), pro bono work aligns with our core values and is an important part of how we make an impact on our community and society. As a Certified B Corp, Fors Marsh G ...
To Reach Your Audience, Know Your Audience: NCHCMM Recap
Fors Marsh Group (FMG) attended the National Conference on Health Communication, Marketing, and Media (NCHCMM) last month in Atlanta, GA. The event, held from September 11 to 13, attracted individuals and organizations from academia and public health to discuss and shape the future of health communication, marketing, and media practice. In previous years, NCHCMM sessions increa ...
Three Strategies to Promote Healthier Nutrition in Kids
September is childhood obesity month. I have been studying factors related to childhood obesity for the entirety of my professional career and the one and only thing that everyone can agree on is: It’s complicated! Over the past 40 years, childhood obesity rates have tripled. Children are experiencing adverse health conditions such as heart disease and type two diabetes that w ...
WPP, iHeartMedia and Fors Marsh Group launch the National Opioid Action Coalition to help combat the US opioid epidemic
The initiative will bring local, state and federal efforts together with private sector and influencers to eliminate stigma as a barrier to addiction prevention, treatment and recovery In response to the national opioid epidemic that has killed tens of thousands of Americans and impacted millions more in the past year, WPP (NYSE: WPP), iHeartMedia and Fors Marsh ...