Expert Insights Actionable Advice

Fors Marsh Group (FMG) earned its highest ever rank on the American Marketing Association’s (AMA) 2018 Gold Report: Top 50 Market Research Firms. Each year, the list recognizes companies that have demonstrated growth, impactful work, and research leadership. FMG has been honored as an AMA Top 50 research consultancy firm every year since 2015. Of U.S.-based companies considere ...

As I write this, I received what feels like my 50th email in the past week about privacy updates, likely due to the General Data Protection Regulation (or GDPR), which went into effect in the European Union (E.U.) on May 25 and inspired a flood of privacy notification emails. As a researcher and someone who cares deeply about the intersection of technology and attitudes, I brew ...

In April, I attended Technology, Mind & Society (TMS)—an interdisciplinary conference organized by the American Psychological Association. The three-day event saw scientists, industry, and policymakers come together to learn about emerging technologies, including computer-human interaction, artificial intelligence (AI), virtual reality (VR), and the Internet of Things. Hea ...

In the month of May, Mental Health Month is observed in the United States to raise awareness and educate the public on mental health. Mental illness remains shrouded in stigma, yet approximately one in five American adults (roughly 43.8 million people) are affected by mental health conditions. Untreated mental health conditions can result in consequences such as suicide, homele ...

Since 2017, allegations and revelations around sexual misconduct have dominated headlines, and the national conversation around gender began to shift. Many refer to this as the #MeToo Movement, which references the hashtag developed to convey the prevalence of sexual misconduct in the nation. In the midst of this important cultural dialogue, Fors Marsh Group was tasked by the ...

From April 11 to April 14, I will be representing Fors Marsh Group (FMG) at the Society of Behavioral Medicine’s (SBM) Annual Meeting & Scientific Sessions in New Orleans, LA. SBM does an excellent job showcasing both groundbreaking basic research in behavioral health as well as applications of this research in communities and policy. I am excited to be presenting my resear ...

In honor of National Public Health Week, it is important to consider the value of a healthy diet. Healthy eating is important for maintaining a healthy body weight, preventing many diseases, and keeping people feeling good and energized throughout the day. Most people agree that having a healthy diet sounds great in theory. However, consumers often report confusion regarding wh ...

Few fields have been as radically transformed by people’s access to the internet as survey research and consumer insight mining. The web has enabled surveys to be inexpensively developed and distributed to people and to substantially increase the number of respondents participating in survey-based research. Social scientists and market researchers alike can now field surveys ac ...

Fors Marsh Group (FMG) opened its second office in Columbus, Ohio, in February to enhance productivity for national and global data collection and processing. The Columbus office will service FMG’s data operations by managing the design, distribution, collection, and analysis of paper, phone, online, mobile, and in-person surveys as well as the associated data technology manage ...

Evidence-based decisions. This phrase has gained popularity in the public sphere, reflecting a desire for people to base their actions on proof that they have a reason to expect a certain outcome. Unfortunately, it is easy to use good data in a bad way, even with the best of intentions. Professionals need to be ever-vigilant not to mislead people with evidence, and consumers of ...