In March, Fors Marsh Group (FMG) launched the Customer Experience (CX) division to address the growing industry demand for improving customer experiences with products, websites, and services. The CX division will offer clients deeper insight into how their customers use their services and will provide clients with solutions to improve the experience and measure their impact. ...
Accelerating Growth, Increasing Impact in 2018
At Fors Marsh Group’s (FMG) annual meeting on February 2, FMG leadership highlighted the company’s success in 2017 and goals for 2018. “We are incredibly proud of the success Fors Marsh Group has created for our clients,” said Dr. Sean Marsh, CEO, at FMG’s annual all-hands company meeting. “This success has been fueled by investing in talented people, expanding our market expe ...
Pupillometry: The Next Great Metric in UX Research?
Last year, FMG’s user experience (UX) team presented “Exploring the Relationship Between Eye Movements and Pupillary Response from Formative User Experience Research” at the Human-Computer Interaction International Conference. The study examined the relationship between pupil diameter and fixations in the context of a usability task. Specifically, our team used UX-generated dat ...
When Qual Met UX: FMG QRCA Conference Recap
In February, FMG presented at the Qualitative Research Consultants Association (QRCA) annual conference in Phoenix, Arizona. FMG senior researcher Jon Strohl and I had the opportunity to present to a very engaged and welcoming group of attendees. Our presentation, When Qual Met UX: How to Combine Traditional Qualitative Methods and User Research Approaches to Satisfy Your Clien ...
Bitcoin, Chuck E. Cheese Tokens, and CryptoKitties: What You Need to Know About Cryptocurrency
A recent story of triumph followed by failure told of a man who was arrested after he made over $1 million selling Chuck E. Cheese tokens that he passed off as Bitcoins. The story went viral, although it turned out to be satire. It’s easy to laugh at the idea of gullible people buying cheap metal tokens thinking they are worth thousands of dollars, but the fact is that most peo ...
Ronne Ostby Joins Fors Marsh Group as Vice President, Communication Research
ARLINGTON, Va. — Jan. 16, 2018 — Fors Marsh Group (FMG) named Ronne Ostby as its new Vice President of Communication Research. Ms. Ostby joins FMG from ICF, where she served as Vice President and Director of Strategy and Planning. In her role at ICF, she oversaw and led the development of social marketing and health communications initiatives addressing some of today’s most cri ...
Can Wearable Fitness Trackers Help Meet Physical Activity Goals?
Similar to in years past, weight loss behaviors such as diet and exercise are among the most popular New Year’s resolutions in 2018. But in order to increase their exercise behaviors successfully, people must be able to accurately measure their exercise. Unfortunately, most of us are notoriously bad at doing this ourselves. Research shows that people often overestimate their ex ...
Our Top Five Most Visited FMG Blog Posts of 2017
Website personalization has been on the rise for years, with big data enabling companies to segment their audience in real time. Ultimately, user experience (UX) and design will decide just how effective personalization is. The Fors Marsh Group blog was busy in 2017, publishing 27 blog posts with insights from our experts into how we solve the toughest challenges. Here is a li ...
2017 National Sexual Assault Conference: From Courageous Conversations to Critical Action
Earlier this year, Fors Marsh Group (FMG) attended the 2017 National Sexual Assault Conference (NSAC) in Dallas, Texas. Because FMG researchers stay engaged in current research, they attended NSAC to further identify and educate themselves on trends and different perspectives on the national climate. Presenters and attendees included researchers, advocates, law enforcement, and ...
Food Cues and Eating Behavior: Takeaways from ObesityWeek 2017
From October 31–November 2, I represented Fors Marsh Group (FMG) at ObesityWeek, the annual joint meeting of The Obesity Society (TOS) and the American Society of Metabolic and Bariatric Surgery (ASMBS). I was particularly excited to attend ObesityWeek because it is the preeminent conference in the obesity field and brings together leading researchers and advocates. As a behavi ...