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Password Guidelines for Real People

As far as I’m concerned, passwords are a necessary evil: a minor inconvenience standing in the way of something I want to do. Think about the last time you had to create a password. You were probably trying to sign up for a new app, buying something cool, taking an online quiz, or trying out an online service. You may be in the middle of something exciting or just going about y ...

National Disability Voter Registration Week

This is National Disability Voter Registration Week and it is vital to highlight some data showing the importance of registering voters with disabilities. The best data on this topic comes from the U.S. Census Bureau. In November of every even-numbered year, the Census Bureau’s Current Population Survey (CPS) conducts a Voting and Registration Supplement. This supplement asks i ...

Three Changes to the Landscape of U.S. Military and Overseas Voting—2012 versus 2016

Imagine you are a young sailor in the U.S. Navy, and you’re deployed out on a ship for several months. Others on your ship have been talking about an important presidential election that’s coming up, but you’re worried that you won’t be able to vote because you won’t be home before Election Day. How are you going to cast a vote from the middle of the ocean? And are there resour ...

The Benefits of Moderator Training

Earlier this month, several members of the FMG team attended an intensive training led by the RIVA Training Institute that focused on the fundamentals of moderating. The training offers an experiential environment for students to learn about focus groups in the context of qualitative market research. RIVA is considered the gold standard in terms of moderator training providers, ...

The Dynamic Changes in American Elections – 2012 to 2016

American elections can change dramatically between presidential elections. Some of these changes were driven by political campaigns, with some states being more competitive than others in a given election; however, many of these changes were the result of new laws and policies that affect election administration. According to the Election Assistance Commission’s (EAC) 2016 Ele ...

Update – Respecting Your Participants: Ethical Considerations in Focus Groups

Focus groups, unlike some other forms of research, can feel quite informal. In fact, some of the best groups can look more like a table of friends chatting than a formal data collection effort. However, researchers always need to remember that focus groups (as well as one-on-one interviews and other qualitative methods) are research, and the same ethical requirements apply. If ...

Fors Marsh Group to Conduct the 2017 State of the First Amendment Survey for the Newseum Institute

Fors Marsh Group, LLC (FMG), a Washington, D.C.-area research-based consultancy, has partnered with the Newseum Institute’s First Amendment Center to conduct the Institute’s annual State of the First Amendment (SOFA) survey. This year’s SOFA survey measures Americans’ knowledge of their core freedoms and samples their opinions about today’s First Amendment issues. "We are exci ...

FMG Jumps Seven Spots on AMA’s Gold Report: Top 50 Research Firms

For the third year in a row, Fors Marsh Group (FMG) earned a notable rank in the American Marketing Association’s (AMA) Gold Report: Top 50 Market Research Firms. The list honors companies that have sustained growth and produced excellent work in the market research sector. Out of 200 companies considered in 2017, FMG ranked 37, jumping seven spots from the company’s 44th rank ...

UX and the Future of Personalization

Earlier this month, several FMG researchers attended the User Experience DC (UXDC) Conference hosted by the DC Chapter of the User Experience Professionals Association (UXPA). One of the presentations I attended was John Whalen’s talk titled, "The Future of UX is here: AI and Cognitive Design." In his talk, Dr. Whalen discussed artificial intelligence (AI), machine learning, ...

Nats Open the Season with a Pair of Wins and a New Tobacco Use Policy that is Going Under the Radar

Ah, April. DC sports fans’ hopes are high—it’s early enough the Caps haven’t gotten knocked out of the playoffs unexpectedly soon, the Wizards are in the playoffs, and the Nats are back. Not much has changed. Harper and Murphy look to be back in a groove (and Zim?!); the bullpen looks shaky. And smokeless tobacco seems to be permitted in the park. Wait, didn’t D.C. prohibit the ...

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