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Are You Paying Bots to Take Your Online Survey?

Few fields have been as radically transformed by people’s access to the internet as survey research and consumer insight mining. The web has enabled surveys to be inexpensively developed and distributed to people and to substantially increase the number of respondents participating in survey-based research. Social scientists and market researchers alike can now field surveys ac ...

Fors Marsh Group Selects Columbus, Ohio, as Second Office Location

Fors Marsh Group (FMG) opened its second office in Columbus, Ohio, in February to enhance productivity for national and global data collection and processing. The Columbus office will service FMG’s data operations by managing the design, distribution, collection, and analysis of paper, phone, online, mobile, and in-person surveys as well as the associated data technology manage ...

Basing Your Decision on "9 out of 10 Experts"? Not So Fast

Evidence-based decisions. This phrase has gained popularity in the public sphere, reflecting a desire for people to base their actions on proof that they have a reason to expect a certain outcome. Unfortunately, it is easy to use good data in a bad way, even with the best of intentions. Professionals need to be ever-vigilant not to mislead people with evidence, and consumers of ...

FMG Launches Customer Experience (CX) Division

In March, Fors Marsh Group (FMG) launched the Customer Experience (CX) division to address the growing industry demand for improving customer experiences with products, websites, and services. The CX division will offer clients deeper insight into how their customers use their services and will provide clients with solutions to improve the experience and measure their impact. ...

Accelerating Growth, Increasing Impact in 2018

At Fors Marsh Group’s (FMG) annual meeting on February 2, FMG leadership highlighted the company’s success in 2017 and goals for 2018. “We are incredibly proud of the success Fors Marsh Group has created for our clients,” said Dr. Sean Marsh, CEO, at FMG’s annual all-hands company meeting. “This success has been fueled by investing in talented people, expanding our market expe ...

Pupillometry: The Next Great Metric in UX Research?

Last year, FMG’s user experience (UX) team presented “Exploring the Relationship Between Eye Movements and Pupillary Response from Formative User Experience Research” at the Human-Computer Interaction International Conference. The study examined the relationship between pupil diameter and fixations in the context of a usability task. Specifically, our team used UX-generated dat ...

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