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Fors Marsh Group to Attend USF Social Marketing Conference 2018

From June 27-30, I will represent Fors Marsh Group (FMG) at the 2018 USF Social Marketing Conference. Every year, social marketers from all disciplines congregate at this conference for the latest guidance on the best techniques for developing and evaluating behavior change programs and campaigns. I’m looking forward to participating in many of these training sessions and prese ...

Military vs. Corporate Recruiting

The military services collectively need to recruit more than 200,000 new members each year.  While recruiting for any company is a numbers game, the Military is not Google; the way the Military needs to attract and screen candidates fundamentally differs from what works in the private sector. A few factors clearly set the Military apart from other employers: The Military holds ...

FMG Earns Highest Ever Rank in 2018 AMA Gold Report: Top 50 Market Research Firms

Fors Marsh Group (FMG) earned its highest ever rank on the American Marketing Association’s (AMA) 2018 Gold Report: Top 50 Market Research Firms. Each year, the list recognizes companies that have demonstrated growth, impactful work, and research leadership. FMG has been honored as an AMA Top 50 research consultancy firm every year since 2015. Of U.S.-based companies considere ...

Privacy Concerns: Three Takeaways from Research and Practice

Privacy Concerns: Three Takeaways from Research and Practice

As I write this, I received what feels like my 50th email in the past week about privacy updates, likely due to the General Data Protection Regulation (or GDPR), which went into effect in the European Union (E.U.) on May 25 and inspired a flood of privacy notification emails. As a researcher and someone who cares deeply about the intersection of technology and attitudes, I brew ...

Fors Marsh Group, Data Science, FMG

The Future of Data Science and Technology

In April, I attended Technology, Mind & Society (TMS)—an interdisciplinary conference organized by the American Psychological Association. The three-day event saw scientists, industry, and policymakers come together to learn about emerging technologies, including computer-human interaction, artificial intelligence (AI), virtual reality (VR), and the Internet of Things. Hea ...

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