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Ronne Ostby Joins Fors Marsh Group as Vice President, Communication Research

ARLINGTON, Va. — Jan. 16, 2018 — Fors Marsh Group (FMG) named Ronne Ostby as its new Vice President of Communication Research. Ms. Ostby joins FMG from ICF, where she served as Vice President and Director of Strategy and Planning. In her role at ICF, she oversaw and led the development of social marketing and health communications initiatives addressing some of today’s most cri ...

Can Wearable Fitness Trackers Help Meet Physical Activity Goals?

Similar to in years past, weight loss behaviors such as diet and exercise are among the most popular New Year’s resolutions in 2018. But in order to increase their exercise behaviors successfully, people must be able to accurately measure their exercise. Unfortunately, most of us are notoriously bad at doing this ourselves. Research shows that people often overestimate their ex ...

Our Top Five Most Visited FMG Blog Posts of 2017

Website personalization has been on the rise for years, with big data enabling companies to segment their audience in real time. Ultimately, user experience (UX) and design will decide just how effective personalization is. The Fors Marsh Group blog was busy in 2017, publishing 27 blog posts with insights from our experts into how we solve the toughest challenges. Here is a li ...

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