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Driving Pandemic Health Outcomes Through Influencer Marketing

Reaching your desired audience with the right message is the magic equation in marketing. But what if your target audience is nearly every age group, geographic area, ethnicity, race, gender, and unique differentiator? And your message is to drive positive behavior change during the largest health crisis of our time. That was—and continues to be—the challenge faced by Fors Marsh Group (FMG) starting in August 2020 when we were tasked with creating and implementing a public education and behavior change marketing strategy for the COVID-19 Public Education Campaign. 

The even bigger challenge, we learned, is finding the best messenger.

5 smart reasons to hire a vet

Be Part of the 2022 Best for Vets: Employers Survey

The Military Times 2022 Best for Vets: Employers Survey is now open. Be part of the survey if you’d like to help veterans excel in their post-military careers.

Learn five smart reasons to hire a vet as your next employee.

How to Leverage Influencers and Trusted Messengers for Targeted Marketing

Although influencer marketing is not a new tactic, it is often overlooked in the public sector, particularly in nationwide federal government campaigns that require oversight of messaging and audience segmentation. Influencers can complement other paid and earned media efforts with a ground-level approach and balance the official message with a familiar voice that can drive a w ...

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Taking Bold Steps: Breaking the Stigma Around Mental Health Issues

As a certified B Corporation (B Corp), Fors Marsh Group (FMG) is committed to a higher standard of business practice where profit, people, and the planet are equally prioritized. We're taking bold steps to create a stigma-free work environment through internal policy changes that create “safe spaces” for discussing addiction and mental health challenges.

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